The impression of beauty, the mindset afforded to its ideal, has shifted over time. Years ago, beauty evolved into a multi-billion-dollar global industry, created and determined towards the basis of aesthetic appearances. As the way of the world has shifted, so too have consumers' ideas of what makes them feel most beautiful, what makes them most comfortable and most in tune with themselves and their truths. This change of mindset has caused a global shift in the way that the beauty industry functions and responds. Consumers today want to all feel represented by the industries they do business with, and this is no different in the case of the beauty industry. Today, beauty is less about aesthetic appearances and more about confidence. After all, true beauty comes from within, as they say. Today, beauty is not a physical trait, but a mindset.
Beauty is embracing what feels good
Whether this means embracing one's self by using every colour of hair dye under the sun (sometimes all at once), or experimenting with butt plugs to heighten sexual confidence, beauty today is all about bravely embracing anything that makes us feel more confident, more ourselves, more beautiful. Today, beauty is all about loving ourselves and embracing everything that makes us uniquely us. Confidence is exciting, it is sexy, it is exhilarating. In short, confidence is beauty embodied, and this is a powerful era for beauty – and for us all. No longer are people trying desperately to fit themselves into an exclusive mould set by a failing industry. Now, consumers are taking back control – and thriving as they do so.
Beauty is releasing oneself of societal expectations
For generations, the beauty industry has been built around promoting a certain aesthetic. In this way, it has been an exclusive industry that seemingly the entire planet bought into. This is a unique affordance, and an extremely unhealthy one. Today, beauty companies the world over are letting go of this toxic mindset and instead rebranding themselves from the inside out, to promote confidence (and thus, beauty). It is ironic, in a way, that where the aesthetic beauty standards of the beauty industry controlled consumers, now the changing views of consumers are controlling the industry. It is the way it should be, and this is the healthiest the beauty industry has ever been.
Beauty is celebrating individuality on a global scale
Beauty today is all about not only embracing our own individuality, but celebrating the unique traits that make us all individuals. No matter where we are from, or where we live, or what we do for a living, or our background and culture and beliefs, beauty is no longer skin-deep, but exudes from within. Historically an exclusive industry in the image it put forward as the ideal standard of beauty around the world, beauty is having to step back and reimagine its position. Today, consumers want the beauty industry to know that they are confident in who they are – regardless of if that person's aesthetic features mirror that of traditional beauty standards. Confidence is beauty, and it radiates from within. This is the new norm, the norm the world has needed for so long. This is a leap in the right direction. Absolutely, wholly, without exception, and (hopefully) forever.