RISE IN 'SNOW-FAKING': SINGLES RESORT TO INVENTING A PARTNER OVER FESTIVE SEASON
Like Renee Zellweger in Bridget Jones, singles all around the world are bracing themselves for the onslaught of relationship questions during this year's holiday festivities.
According to the findings of recent research commissioned by eharmony, the festive period heightens the pressure that many singles may feel to be in a relationship, leading them to fabricate the existence of a significant other or consider doing so.
As one fifth (19%) of Aussie singles hesitate to put themselves out there as they feel like too much time has passed since they last dated, a new trend has emerged. Coined 'snow-faking' by relationship experts at eharmony, this Yuletide dating trend is driven by those who are fed up with the interrogations that may transpire over Christmas lunch or dinner.
Over one in ten (13%) singles say they routinely fend off questions from close ones about their relationship status at Christmas, and the questions that bother people the most are – 'have you got a partner yet?' (19%) and 'do you think your standards are too high?' (14%).
Psychologist and eharmony relationship expert Sharon Draper said that singles should not feel disheartened about flying solo during the festive season, understanding the pressure that comes with navigating festive gatherings.
"I understand why singles feel they have to snow-fake, however Christmas can be a great time to slow down and self-reflect on the year that was," Sharon said.
Research conducted in the United Kingdom by eharmony highlights that one fifth (20%) of singles will make up or consider pretending they have a partner this Christmas.
"It's not just Aussie singles who have been found to engage in snow-faking; it seems that our UK counterparts are also feeling the pressure," Sharon added.
Additionally, the concept of a ticking (marital or biological) clock seems to be driving snow-faking among older Aussies, with questions like 'are you leaving it a little too late to find someone?' likely to place additional pressure on the 44% of surveyed singles aged 35 and over who already believe that they're 'too old' for dating.
Thankfully, the festive period may be the perfect springboard for a love-filled 2022. More than half (58%) of surveyed Aussies said they gain confidence from spending time with family and friends and will carry that assurance into the new year.
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