Dollars and Sex

Dollars and Sex

Dollars and Sex

There's a marketplace for sex and love, and you're in it.

In Dollars and Sex, economist Marina Adshade converts economic theory into a sexy science by applying the principles of supply and demand and other market forces to matters of love and libido. As she does in her hugely popular blog of the same name, Adshade unlocks the mysteries behind our actions, thoughts, and preferences using engaging research, economic analysis, and humour. The end result is a fascinating look at just how central the interplay of libido, gender, love, power, and economic forces is to the most important choices we make in our lives.

When dating online, do we create thin markets, making it harder to find a mate?
What is the relationship between rising rates of casual sex and the widening earning gap?
Is modern marriage just an opportunity to consume more goods and services?
If teenagers are having sex less frequently, why are STD rates in that group on the rise?

Ultimately Marina Adshade shows that every option, every decision, and every outcome in matters of sex and love is better understood through economics.

Marina Adshade Ph.D. teaches economics at the University of British Columbia, in Vancouver, Canada. In 2008, she launched an undergraduate course titled Economics of Sex and Love, which invited her students to approach questions of sex and love through an economist's lens. The course was an instant hit, and led to the launch of the blog, 'Dollars and Sex', which can be found at

Dollars and Sex
Allen and Unwin
Author: Marina Adshade Ph.D.
ISBN: 9781743311653
RRP: $29.99