'Magnificent scents should not be doled out stingily, but like love, be given abundantly."- Estée Lauder
In April 2013, to celebrate the iconic Australian department store David Jones, Estée Lauder will introduce an exclusive NEW Youth-Dew Anniversary Limited Edition Bottle featuring a luxurious crystal encrusted, golden metalized bow for the perfect touch of elegance. The jewel-worthy, sensuously feminine bottle will be packaged in an eye-catching golden carton that complements and conveys the luxurious and brilliant allure of the fragrance.
Just as the launch of the first David Jones store changed the landscape of Australian retail, Estée Lauder's introduction of Youth-Dew bath oil took the fragrance industry by storm. Often described as one of the sexiest fragrances ever created, this voluptuously provocative Oriental fragrance re-wrote the way in which perfumers created their fragrances and forever altered how women perceive, acquire and enjoy scent.
Youth-Dew continues to entice and attract women worldwide with its sensuous appeal and is therefore the perfect anniversary gift for Australia's iconic department store. 'A thoroughly modern fragrance that was ahead of its time, it was sexy when it was introduced and it is sexy now" stated Karyn Khoury, Senior Vice President, Corporate Fragrance Development Worldwide, The Estée Lauder Companies Inc. This alluring scent is unique and indulgent and continues to be without equal. As Mrs. Estée Lauder herself said, 'It is Youth Dew's unabashedly sensuous aura that made it an international favourite. After all, women like to feel beautiful, pampered and loved. And that's what Youth-Dew is all about."
The development of Youth-Dew began with an exclusive scent that was created by Mrs Lauder's uncle for a Russian princess. Mrs. Lauder purchased essences to rework the fragrance until it matched her vision of a sensual, modern woman. After months of experimenting, she was not only thrilled with the outcome, but also discovered that Youth-Dew's sweet, warm, diffusive scent, easily intermingled with flesh and water – lending it to double as both a bath oil and a skin perfume.
At a time when fragrance was only given to women as a gift, and reserved exclusively for special occasions, many women waited for a loved one to present them with a bottle of perfume. As a visionary ahead of her time, Mrs. Lauder jettisoned this notion and set out to convince women to think about fragrance in a completely different way, providing them with the perceived permission to not only buy fragrance for themselves, but to use it lavishly. Positioning Youth-Dew as a bath oil that doubled as a perfume made it acceptable for women to choose and purchase their own fragrance, as bath oils were widely viewed as a personal, feminine product – a small luxury that, like a lipstick, women could purchase for themselves. 'American women were just catching on to the long-time European passion for body care baths, lotions and oils," reflected Mrs. Lauder. 'So creating a bath oil that could double as a perfume seemed a likely way to start American women on a guiltless journey to their own fragrance buying adventure."
Youth-Dew is a beguiling and exquisite balance of initial freshness and femininity with a background of warmth and sensuality:
Youth Dew's top note is a full-bodied, lush bouquet of Bulgarian Rose and Jonquil with Lavender blossoms, Chamomile flowers and Bergamot that brings a delicate freshness to this rich floral bouquet.
The heart of Youth-Dew is a blend of luxurious floral notes. Voluptuous Jasmine and vibrant Muget are interwoven with sensuous Ylang Ylang and heady Carnation notes. Exotic Spicy accords warm this beautiful floral bouquet and add a hint of mystery.
The background of the fragrance blends precious Patchouli, Vetiver and Sandalwood with velvety Mossy qualities. Incense, Amber and Musky notes suffuse Youth-Dew with a warm sensuality.
The opulent, Oriental feeling of Youth-Dew captures the lasting sensuous allure of a woman. Youth-Dew - simply the sexiest fragrance ever.
The sensuous blend of Youth-Dew is unforgettable. It's formulation brilliant. It's impact timeless. Celebrate a landmark year for David Jones and rediscover it for yourself.
Availability: The Estée Lauder Youth-Dew Anniversary Limited Edition 67 ml bottle will be available exclusively at David Jones stores nationwide and online at www.esteelauder.com.au and www.davidjones.com.au from April 29, 2013.
Recommended Retail Price: $100 for 67ml
Stockist Number: 1800 061 326