Fragrance is such an essential part of a beauty routine. The perfume you choose reflects your personality and plays a big part in the impression that you leave on others. When you find a signature scent that captures your essence, it is immediately comforting and empowering, instilling confidence in you, just as the right outfit or hairstyle would.
It makes sense, then, that you should look for a signature scent that's uniquely yours. As much as we love designer fragrance houses and classic perfumes such as Chanel N°5, Miss Dior and CK One, these scents are designed for mass appeal and have become globally popular. Even with all the available perfumes in Australia, there's still a good chance that you'll regularly pick up the same popular fragrance on others as you pass them in the street.
If you're looking for something a bit different, you should try a niche fragrance brand next time you shop for a new scent. Niche perfumes are becoming increasingly popular as more people seek a unique fragrance that speaks to them. There are many independent, artistic and luxury perfumes out there to choose from. Here are some of the niche brands worth knowing about.
Why You Should Know Them: Byredo is a Swedish fragrance house that formulates understated luxury fragrances. Founder Ben Gorham, who is half Canadian and half Indian, has drawn inspiration from his mother's Indian roots to create a series of unique scents that merge the East and West. Ben aimed to translate memories and emotions into fragrances and has created a cult perfume brand. Bestsellers include the Romany inspired Gypsy Water and Flowerhead, which was inspired by Ben's impression of a bride in a traditional Indian wedding.
Must-Try Scent: Gypsy Water
D.S. & Durga
Why You Should Know Them: D.S. & Durga is a Brooklyn-based fragrance house founded in 2007 by musician David Seth Moltz and architect Kavi Ahuja. Their handcrafted, artistic perfumes are inspired by myriad influences and described, in their own words, as aromatic landscapes that paint a picture through scent.
Must-Try Scent: Debaser
Why You Should Know Them: Originally founded by Annick Goutal, Goutal Paris is one of the most famous perfume houses in France and is one of only a few to have its own in-house perfumers. All perfumes are formulated using the finest raw ingredients, with each scent telling its own unique story. The iconic Eau d'Hadrien was Annick Goutal's first creation, inspired by the hills of Tuscany and the tribulations of the famous Roman Emperor.
Must-Try Scent: Eau d'Hadrien