Fragrance is such an essential part of a beauty routine. The perfume you choose reflects your personality and plays a big part in the impression that you leave on others. When you find a signature scent that captures your essence, it is immediately comforting and empowering, instilling confidence in you, just as the right outfit or hairstyle would.
It makes sense, then, that you should look for a signature scent that's uniquely yours. As much as we love designer fragrance houses and classic perfumes such as Chanel N°5, Miss Dior and CK One, these scents are designed for mass appeal and have become globally popular. Even with all the available perfumes in Australia, there's still a good chance that you'll regularly pick up the same popular fragrance on others as you pass them in the street.
If you're looking for something a bit different, you should try a niche fragrance brand next time you shop for a new scent. Niche perfumes are becoming increasingly popular as more people seek a unique fragrance that speaks to them. There are many independent, artistic and luxury perfumes out there to choose from. Here are some of the niche brands worth knowing about.
Why You Should Know Them: Byredo is a Swedish fragrance house that formulates understated luxury fragrances. Founder Ben Gorham, who is half Canadian and half Indian, has drawn inspiration from his mother's Indian roots to create a series of unique scents that merge the East and West. Ben aimed to translate memories and emotions into fragrances and has created a cult perfume brand. Bestsellers include the Romany inspired Gypsy Water and Flowerhead, which was inspired by Ben's impression of a bride in a traditional Indian wedding.
Must-Try Scent: Gypsy Water
D.S. & Durga
Why You Should Know Them: D.S. & Durga is a Brooklyn-based fragrance house founded in 2007 by musician David Seth Moltz and architect Kavi Ahuja. Their handcrafted, artistic perfumes are inspired by myriad influences and described, in their own words, as aromatic landscapes that paint a picture through scent.
Must-Try Scent: Debaser
Why You Should Know Them: Originally founded by Annick Goutal, Goutal Paris is one of the most famous perfume houses in France and is one of only a few to have its own in-house perfumers. All perfumes are formulated using the finest raw ingredients, with each scent telling its own unique story. The iconic Eau d'Hadrien was Annick Goutal's first creation, inspired by the hills of Tuscany and the tribulations of the famous Roman Emperor.
Must-Try Scent: Eau d'Hadrien
Why You Should Know Them: Jo Malone was founded in London in 1994 and has become one of the most recognised perfume brands globally. The brand effortlessly combines elegance and sophistication with a dash of British wit and whimsy. Fragrances are formulated using the finest ingredients to create a series of clean and timeless scents.
Must-Try Scent: Lime Basil & Mandarin
Maison Francis Kurkdjian
Why You Should Know Them: Francis Kurkdjian is one of the world's most acclaimed perfumers, having created the global best selling fragrance, Le Male for Jean-Paul Gaultier, at just 25 years old. After producing more than 40 fragrances for other popular fragrance brands, he founded his own perfume house, where he's had the freedom to express his creativity through an innovative portfolio of fragrances.
Must-Try Scent: Aqua Vitae
Why You Should Know Them: The house of Parfums Berdoues was founded back in 1902 and has passed through four generations of the same family. Combining tradition with a modern approach to perfumery, the brand has continued to be creative and innovative for over one hundred years. This niche fragrance house has an extensive portfolio of perfumes that take you on a journey to different parts of the world, from Mount Lebanon to the small town of Yoshino, Japan. Their beautifully decorated perfume bottles are a must for your vanity.
Must-Try Scent: Somei Yoshino