Turn your roaring tiger into a purring kitten!
closer to nature® just couldn't resist shouting about their new range of soothers, despite it being the quietest launch ever! They are sure to be something that babies won't be making a big noise about.
closer to nature® have been watching mums shopping for soothers and listening quietly to what they have to say for some time, with two main findings:
Mums struggle to find what they are looking for when buying soothers, with 1 in 3 mums buying on impulse in store
Baby acceptance of soothers is down to trial and error, often with several purchases before finding one baby likes
With this in mind, closer to nature® have developed a new range of soothers, designed to ease the in-store shopping experience for parents and optimise baby acceptance, meaning less time and effort spent in the shops picking and choosing different soothers for baby to try!
Launching in April 2014, the new soothers range comes in 4 new styles - Fun, Anytime, Night Time and Air. The new large, long, flat teat is easy to hold in baby's mouth (just like a bottle teat), and in tests, the new soother design was accepted first time by more babies*.
The closer to nature® soothers are suitable to use from birth and are designed with an orthodontic silicone teat to support healthy oral development.
closer to nature® Global Marketing Manager, Katy Pigg comments, 'We have been listening to the issues mums have when buying soothers and have addressed them with our new soother range. The new packaging makes it much easier for mum to find what she needs when she is in-store, and the new baby approved long, flat teat means baby is happier too!"
The closer to nature® new soother range is available at stockists nationwide from April 2014, costing $11rrp for a twin pack. There are 4 styles in the range – Air, Anytime, Night time and Fun to choose from. For more information on the entire ranges, please visit: closertonaturebaby.com or facebook.com.au/closertonaturebaby
*68% of babies accepted this new style soother first time, compared to just 43% for the old style closer to nature design – in an independent product trial conducted in the UK by Swift research, February 2013
Notes to Editors and Journalists
closer to nature® is from the UK based Mayborn Group Limited, is the number one baby feeding accessories brand in the UK and one of the top brands of infant products and accessories in the global market. Loved by parents and little ones, closer to nature® receive numerous awards and accolades year after year globally. Their most recent awards include, gold for the electric steriliser at the Australian 2013 Mother and Baby awards. In the UK, the Perfect Prep ™ Machine won two gold Loved By Parents Award and being Highly commended in the Junior Design Awards, closer to nature® bottles and sterilisers and Explora ® feeding equipment winning a Prima Baby Reader Awards Gold. Other recent awards include Star Buy Winner Awards for the closer to nature® Travel Warmer, Explora® Roll n Go Bib, and Essential Basics First Cup, Silver Practical Parenting & Pregnancy Awards for the closer to nature® bottle and manual breast pump, and a Silver Mother & Baby Award for Explora® 1st weaning spoons.
Designed in conjunction with breastfeeding experts, the award winning closer to nature® range offers a wide selection of newborn and baby feeding and healthcare solutions which have been specifically designed to make life easier for mum and their little one. The range is as close to breastfeeding as a bottle can be, meaning mum, dad and family can easily combine breast and bottle feeding.
The closer to nature® product range is available at Baby Bunting, Babies R Us, Big W, Coles, Target, Toys R Us, Woolworths, and selected independent stores and pharmacies.