Veeda Hilary Duff

Veeda Hilary Duff

The Aussie Brand Hilary Duff Loves so Much She Bought into the Company

When a Hollywood star like Hilary Duff loves your products so much that she buys into your company, it's a pretty big thing.

Luckily for all of us, the company in question is proudly Aussie, with Naturalena Brands products stocked around the country so we can all get our hands on them and see why Hilary is raving.

Veeda is a healthy alternative to conventional feminine care products and offers 100% Natural Cotton tampons, pads and liners, as well as 100% Natural Cotton Feminine wipes with Vitamin E.

Happy Little Camper is the super cute baby brand which again offers 100% natural cotton wipes, flushable wipes, and natural cotton nappies, all of which are third-party tested and dermatologically approved.

"It's so rare to find products that are natural and sustainable without sacrificing functionality. As parents, we want what's best for our kids and as a woman, it's important to think about my own health when it comes to what I put in my body." says Hilary.

Hilary is now proudly working as the brand's Chief Brand Officer, working integrally on product innovation, creative design and building brand recognition and overall strategy for both Happy Little Camper and Veeda. All content is curated with Hilary and Naturalena Brands, with the goal of being authentic, open, and trusted.

"Hilary has jumped in and is already contributing strategic direction and input to our marketing team as we further develop premium products for our customers." said Naturalena Brands Co-Founder and Global Director, Adrian Forsyth.

Hilary's celebrity has already brought exposure to Veeda, which helps further increase the Naturalena Brands impact on its global community, supporting greater social causes both locally and internationally.

Forsyth continues "Our partnership with Hilary allows us to garner focus not only on our brands but our foundation and social causes for women and children's health which is at the core of the organisation's DNA".

Happy Little Camper and Veeda work closely with The Naturalena Foundation, a charitable organization dedicated to providing assistance to women and children worldwide. To date, the Naturalena Foundation has donated 3.1 million femcare items to help end Period Poverty, as well as nearly 7 million baby wipes to charities and global organizations in over 10 countries.

Says Hilary, "I'm thrilled about this role and to help further our mission to provide clean, plant-based products that are safe and accessible for babies and women." With the help of Hilary, Naturalena Brands will continue to bring high-quality, cost-effective, natural and eco-friendly solutions to consumers worldwide.


About Naturalena Brands
Naturalena Brands believes natural is better for baby, mum, and mother nature. The brands, Happy Little Camper, create all-natural and earth-friendly diapers and wipes and Veeda, a plant-based feminine care line, offer best in class products that provide customers with premium quality and affordable pricing.
Naturalena Brands also believe in sustainable sourcing and manufacturing practices designed to make the world a cleaner place. Mum, actress and entrepreneur, Hilary Duff recently joined the Naturalena Brands Family as Happy Little Camper and Veeda's Chief Brand Officer. Hilary's role includes product innovation, creative design, and building brand recognition and overall strategy.
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