Red Nose Day

Red Nose Day

Red Nose Day

SIDS and Kids are urging Australians to help save little lives by supporting Red Nose Day on Friday 24 June. 


Celebrating its 28th anniversary in 2016, Red Nose Day brings much-needed attention to the work of SIDS and Kids, whose research and education programs have significantly reduced the number of sudden and unexpected deaths in infancy in Australia. SIDS and Kids also provide bereavement support for all families who have experienced the sudden and unexpected death of a baby or child - including stillbirth, SIDS and fatal sleeping accidents. 


But continuing this life-saving work and support for Australian families relies on Red Nose Day. 2016 supporters can get involved and help in a number of ways - by purchasing a red nose, any other Red Nose Day product, making a donation or setting up a personal Everyday Hero 'Dare 2 Care" fundraising account – every effort will go towards saving little lives.


Products for purchase this year are some of the best yet. Introducing the latest Red Nose Friends; the adorable plush toys -Leroy Lyrics', -Sally Sunshine' and -Katie Cakes'. These playful characters will be available to purchase along with items such as pens, wristbands and funky baby bandana bibs – perfect for the fashionable baby or toddler.  


Another stylish way to show your support of Red Nose Day is with jewelry. Elegant silver beaded bracelets will be on offer, as well as a delicate pendant necklace comprising an interlocked heart in a red never ending circle of love. And we can't forget the iconic red noses – always a favourite to wear with pride on Red Nose Day! 


All these products will be available to purchase from Big W, Target and other leading retailers as well as online at 


In addition to the merchandise and fundraising opportunities, through an innovative new partnership, Australian Radio Network and iHeartRadio have come on board for Red Nose Day 2016. Further details of this partnership, including information on some exciting public events around the country, to follow.  

  Red Nose Day 2016
  Friday 24 June 2016, with campaign activity running throughout June
  Australia wide
·       Buy any Red Nose Day product
·       Donate via the website at
·       Set up an online fundraising page at
·       Visit for more information on all the ways to get involved
To raise money for SIDS and Kids so it can continue to provide safe sleeping education and fund vital research

Show your support this June by purchasing a Red Nose Day product, donating to SIDS and Kids or starting your own fundraising campaign. Go to for further information on how you can get involved.