Rocawear, the quintessential urban brand, is taking the spirit of its style one step further with a new men's fragrance, 9IX Rocawear. In partnership with Rocawear, Elizabeth Arden has created a sexy, authentic and masculine scent that embodies the swagger and sophistication of hip-hop culture. 9IX Rocawear captures the essence of this revolutionary brand, with street-savvy authenticity and the power to inspire ambition, refinement and confidence among young men.
Established in 1999, the name of the fragrance is significant, as Rocawear approaches its 10^th anniversary and celebrates an evolution of the brand.
"There is no doubt that Rocawear is the icon of style in the urban world, and everything this brand stands for - ambition, masculinity, and confidence - will be captured in their debut fragrance," said Ron Rolleston, Executive Vice President for Global Fragrance Marketing at Elizabeth Arden.
"The unveiling of our fragrance begins the evolution of Rocawear," said Jameel Spencer, Chief Marketing Officer of Rocawear. "It couldn't be a more exciting time for the brand, and working with an industry leader like Elizabeth Arden is sure to lead to blockbuster results."
9IX Rocawear is a fresh woody aromatic scent, with a sexy modern sensuality. Reflecting the essence of the Rocawear brand, this new fragrance delivers a strong, unique personality. Fresh and seductive, 9IX Rocawear captures the bold masculinity of a man with the confidence to achieve anything, while remaining true to himself.
It is a cool, contemporary mix of Asian Coriander, Mandarin Zest, and Living Cantaloupe introduces the fragrance with a fresh, sensual top note.
A pulsating rush of Spike Lavender and raw Geranium Leaf with an intense infusion of textural suede gives the fragrance an assured sense of sophistication and confidence.
9IX Rocawear is very masculine whilst having a blend of golden Amber, Musk and rugged Timber wood finishes the fragrance, and exudes a sense of masculinity and ruggedness.
The packaging is inspired by the unique style for which Rocawear is known. The iconic bottle is bold and unexpected. With an exterior crafted of sleek, brushed gun-metal, the bottle reflects masculinity, strength and refinement. Designed to showcase the intriguing logo, the carton echoes the brushed metal look of the bottle.
50ml EDT Spray-$75.00 RRP
100ml EDT Spray-$105.00 RRP
200ml Shower Gel-$30.00 RRP
75ml Deodorant-$30.00 RRP
Available exclusively at Myer from November 16 2008