Australian Women Come Clean


Australian Women Come Clean


Australian Women Come Clean

As the dust settles on the carbon tax issue, the CHUX Sustainable Survey has found that 69% of Australians say the introduction of carbon tax will prompt them to reassess their household purchases and choose greener options.

Long term Aussie household favourite, CHUX, has now launched a new range of 100 per cent Biodegradable Superwipes, 100 per cent Biodegradable Absorbent Cloths, and Non-Scratch Scourer Sponges that are made from recyclable material and natural fibres; even the packaging uses soy-based inks.

"These days environmental concern is not only a topical issue, but an everyday consideration for Australian homes when choosing household products," says CHUX spokesperson, Megan Francis.

The Survey showed almost all Aussies are buying green products with the planet in mind: 44% believe doing so will help the planet, and 53% say it they feel good to 'do their little bit' for the environment.

But performance is still the final decider - in fact more than 90% of Australians surveyed say they would choose greener products for their homes on the condition that it matched the price and performance of regular cleaning products.

"Sustainability is no longer an afterthought, but a key consideration when buying cleaning products.
"Australian consumers are eco-conscious, but what the CHUX Sustainable Survey also confirmed is that 64% of Australians expect the performance of green products to match that of regular cleaning goods," says Francis.

"Consumers want to be able to shop with a conscience and clean with confidence," says Francis.

The CHUX Sustainable Survey found 64% of Australian women claim that cleaning is the most time consuming household task, with two in three revealing that they spend between 30 minutes to two hours a day cleaning.

When it comes to how Aussies clean; one in four Aussies are 'relaxed re-setters'. These people take day-to-day mess in their stride and re-set their home within short breaks, several times a day to keep their 'homely' house is in order.

Some 33% consider themselves 'neat freaks' - obsessed with everything having to be in its place, and 31% prefer 'organised chaos'.

Pet cleaning hates for most CHUX Sustainable Survey respondents are overflowing rubbish bins and dirty dishes strewn around the house - which were found to be the top two most annoying habits when it comes to making a mess.

Since CHUX launched in 1968, its products have offered continuously long-lasting performance. This is also evident in the new range, which provides Australians with an ideal balance of recycled and biodegradable products that continue to offer cleaning performance.

"Eco-products are no longer niche; some Australians now feel they have a duty to preserve the environment, even when doing their household chores. As a result, CHUX has launched three new and effective products in line with the 97% of consumers who have the planet in mind when choosing greener products," concludes Francis.

Whether Australians are strongly eco-conscious when cleaning their homes, or just trying to do their little bit, sustainability is definitely on the agenda - and the shopping list. For more information visit www.facebook.com/chuxproducts.

About CHUX® new range
CHUX® Biodegradable Superwipes®
Made from 100% Natural Fibres (Rayon)
It's 100% Biodegradable which means it will decompose over time as a result of biological activity (it decomposes after 11 days in compostable conditions). This has been independently tested by the CSIRO (report # 10-0711)
Absorbs up to 10 times its own weight in liquid
Packaging is made using 50% recycled cardboard is recyclable and uses natural soy-based inks
Reusable so value for money and reduces your impact on the environment
CHUX® Superwipes® are made from special open weave cloth. The double action holes enable Superwipes® to easily pick up dirt and food particles and allow for the cloth to be hygienically rinsed for use over and over again
Superwipes® are great for washing up, cleaning kitchen appliances, and can be used around the bathroom, laundry and even on the car
RRP $3.99 (10 in a pack)

CHUX® Biodegradable Absorbent Cloth

Made from 100% natural fibres and renewable resources (66% cellulose, 34% bamboo)
It's 100% Biodegradable which means it will decompose over time as a result of biological activity (it decomposes after 18 days in compostable conditions). This has been independently tested by the CSIRO (report # 10-0711)
Absorbs up to 12 times its own weight - its super absorbent
It's machine washable so you can re-use, saving money and reduce your impact on the environment
Packaging is made from 50% recycled cardboard, it is recyclable and uses natural soy-based inks
The Absorbent Cloth is ideal for all types of cleaning tasks in and around the home including washing up, soaking up spills and dusting
RRP $2.99 (two in pack)

CHUX® Non-Scratch Scourer Sponges
Made from recycled and natural fibres (scourer pad is made from 100% post consumer recycled PET bottles, Sponge is 100% natural cellulose fibres)
Degradable packaging - contains D2W which breaks down the plastic - plus printed with natural soy-based inks
CHUX® Non Scratch Scourer Sponges are a combination of a gentle yet effective non-scratch scourer together with a foam sponge layer for easy handling. Ideal for use on non-stick cookware and more delicate household surfaces as it won't scratch
The unique angled shape is great for reaching deep into corners and hard to clean areas. The angled shape also makes the Scourer Sponge easy and comfortable to hold, whether you're scrubbing dirt and grime or washing the dishes
RRP $3.99 (2 in a pack)


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