Jockey 3D Innovations™: an Australian first in men's underwear
JockeyAustralia takes mens underwear to a whole new dimension with the launch of Jockey 3D Innovations™ - the underwear that moves with you.
Jockey has merged its hallmark qualities of superior comfort and fit with science and sophisticated technology to create an Australian first in mens underwear and provide him with a functional solution no matter what his movements. The Research
Jockey International scanned over 6,000 male bodies worldwide to develop a thorough understanding of the human anatomy. This research included analysing mens body shapes and sizes through to the complex movements they conduct on a daily basis. The Result
The result of such extensive research is a unique underwear range that moulds to the natural contours of the human form, creating a three dimensional fit perfectly tailored to the male body.
The secret to the flexible Jockey 3D Innovations™ range is in the unique 8-way stretch achieved through creative pattern construction and design.
Unlike anything else on the market the 8-way stretch has a multi-dimensional equation:
* Each undergarment is cut across the bias to provide a 2-way stretch
* Each panel is then cut across the grain to provide a 4-way stretch
* Two halves of the undergarment are then twisted and joined with a seam to provide a 2-way stretch
* 2 + 4 + 2 = Jockey 3D Innovations with an 8-way stretch
This formula ensures a garment that moulds and contours around the curves of the male physique -and not just across it.
The 3-dimensional element is taken one step further in the case of the Jockey 3D Innovations™ trunk and midway which boast ribbed leg openings with an inventive stitching technique to allow freedom of movement in the leg without riding up!
Created from an ultra soft cotton spandex, the unique design of Jockey 3D Innovations fuses precision and functionality with flat lock body defining seams and a soft plush elastic waistband, all contributing to the end result - the ultimate in comfort and fit in each and every garment.
The range comes in two colours (white or black with a red waistband) and includes a classic brief, a modern low rise hipster brief, a low rise short leg trunk and a midway which features a longer leg design.
Low Rise Brief RRP: $26.95
Trunk RRP: $32.95
Jockey 3D Innovations is available from Myer, David Jones, Harris Scarfe and leading Independent retailers.