Healthy Weight Week


Healthy Weight Week

Healthy Weight Week

The Dietitians Association of Australia (DAA) has today announced that some very famous friends of Network Ten's children's cooking show, Crocamole, are getting behind this year's Australia's Healthy Weight Week (AHWW) campaign including Miguel Maestre (The Living Room), Grant Denyer (Family Feud), Glen Richards (Shark Tank) and Shannan Ponton (Biggest Loser: Transformed).

Crocamole and the network stars will help launch AHWW with on air, Facebook and Tenplay promotions, starting this week and continuing during AHWW (13-19 February).

DAA will kick-off AHWW with a launch event in Sydney's Pitt Street mall on Monday 13 February.

The campaign, now in its tenth year, has been hugely successful, with an expected 400 plus events being held by Accredited Practising Dietitians (APDs) around the country to mark this year's AHWW.

DAA CEO Claire Hewat said: 'AHWW provides the perfect platform to educate Australians that there's a healthy weight that's right for them, whilst raising awareness of the support that APDs can offer in inspiring everyday Australians towards good health."

The week will focus on getting Australians cooking more meals at home and eating the right foods, in the right portions, as smart ways to help achieve the best weight possible.

'Australia's Healthy Weight Week this year is all about dads in the kitchen and how we can help make the whole family healthier," said Shark Tank's Mr Richards.

Ms Hewat confirmed that DAA will be launching new research around Australian dads, focussing on their contribution to cooking in the home.

DAA and Network Ten have deepened their relationship since collaborating on ELEVEN's pre-school program Crocamole since mid-2016, showcasing the nutritious foods that Australian kids need for healthy growth and development, in an engaging and fun way.

'We're honoured to have Crocamole's support in promoting a healthy lifestyle. In fact, when we first launched AHWW in 2008 it was Network Ten that supported us then too," said Ms Hewat.

Official AHWW ambassadors include award-winning celebrity cook, Callum Hann, and Accredited Practising Dietitian, Themis Chryssidis (both from Sprout), and Dr Andrew Rochford, medical expert and media personality.

More at: www.healthyweightweek.com.au


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