Gwen Stefani & Coty's new line of Fragrances

Gwen Stefani & Coty's new line of Fragrances


Agreement Extends Stefani's L.A.M.B. Brand into the Beauty Industry

Coty Inc., the world's largest fragrance company, announced today the signing of a global licensing agreement with Gwen Stefani, the Grammy-winning recording artist, to develop and market a line of fragrances for her fashion and accessories brand, L.A.M.B.

The partnership is the first foray by the multi-talented singer and fashion designer into the fragrance market. The yet-to-be-named fragrance, which will debut Fall 2007, will reflect the unique blend of verve, style and vivacity of L.A.M.B. fashions and accessories.

"Creating a fragrance is one of the most prestigious things a designer can do," said Gwen Stefani. "For me it's like another thing you can wear and another thing I can creatively be a part of."

"Gwen Stefani is the perfect partner to create a new signature fragrance," said Bernd Beetz, CEO, Coty Inc. "Gwen's distinctive look, music and embrace of ethnic influences, coupled with her effervescent personality will make her fragrances highly appealing to a generation of women around the world who love her one-of-a-kind, international style."

"Women around the world will love L.A.M.B. fragrances," said Catherine Walsh, senior vice president, American Fragrances, Coty Prestige. "Like Gwen's highly acclaimed L.A.M.B. fashions and accessories, this will be no ordinary perfume; from the packaging to the bottle design to the distinctive scent itself, we will be working very closely with Gwen to ensure that her signature fragrance captures her rare spirit, style and warmth.

About Coty Inc.
Coty was created in Paris in 1904 by François Coty who is credited with founding the modern fragrance industry. Coty Inc. delivers innovative products to consumers in 91 markets worldwide.

Today, Coty Inc. is the world's largest fragrance company and a recognized leader in global beauty with annual net sales of $2.9 billion. Driven by an entrepreneurial spirit, passion, innovation and creativity, Coty Inc. has developed an unrivaled portfolio of 40 designer, celebrity and lifestyle brands.

The Coty Prestige brand portfolio is distributed in prestige and ultra-prestige stores and includes designer brands - Calvin Klein, Cerruti, Chloé, Jette Joop, Jil Sander, JOOP!, Kenneth Cole, Marc Jacobs, Nikos, Vera Wang and Vivienne Westwood; celebrity brands - Desperate Housewives, Jennifer Lopez and Sarah Jessica Parker; and lifestyle brands - Chopard, Davidoff, Lancaster, Nautica and Phat Farm.

The Coty Beauty brand portfolio is more widely distributed and includes designer brand - Pierre Cardin*; celebrity brands - Celine Dion, David and Victoria Beckham, Isabella Rossellini, mary-kateandashley and Shania Twain; and lifestyle brands - adidas, Aspen, Astor, Calgon, Chupa Chups, Esprit, Exclamation, Jovan, Miss Sixty, Miss Sporty, Rimmel, Stetson, the healing garden and Vanilla Fields. For additional information about Coty Inc., please visit

*European license only.

About L.A.M.B:
L.A.M.B, an acronym for "Love Angel Music Baby," was created and launched by Gwen Stefani in 2003. Since its initial conception, the women's apparel and accessory brand has quickly become recognized as one of the leading, young designer labels in the marketplace. The brand has experienced tremendous growth as well as phenomenal critical and commercial success. Women's Wear Daily recently wrote that "Gwen Stefani's L.A.M.B. brand, which has been in business just three years, may be one of the most successful stories in contemporary fashion". Known for it's fashion forward designs and exclusive distribution, L.A.M.B. apparel, shoes, watches and handbags can be found in such top retailers as Saks Fifth Avenue, Barney's New York, Nordstrom's, Bendel's, Fred Segal, Holt Renfrow, Colette, Harvey Nichols, Lane Crawford, Isetan and Villa Moda.

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