Gillette launches Gillette Fusion™ and Gillette Fusion™ Power, revolutionary new wet shaving systems for men and the world's first razors to feature advanced technology on the front and on the back of the blade cartridge.
Both shaving systems feature a breakthrough five blade Shaving Surface™ technology on the front of the cartridge, with blades spaced 30 per cent closer together than MACH3 blades. The combination of adding more blades and narrowing the inter-blade span creates a "Shaving Surface" that distributes the shaving force across the blades, resulting in significantly less irritation and more comfort. A high standard of rinse-ability has been maintained.
Both the manual and power versions of Gillette Fusion include additional features on the front of the cartridge to improve the performance of the Shaving Surface™. The new Flexible Comfort Guard follows the contours of the face to help the Shaving Surface comfortably shave closer. An Enhanced Indicator Lubrastrip fades to white when optimal shave conditions have been reduced. Both feature a superbly engineered handle with an elastomer coating to provide a secure grip, better control, and a design that is elegant, highly functional and as next generation as the products' performance.
Gillette has also released a line of shaving products that complement the new Gillette Fusion™ and Gillette Fusion™Power shaving systems for men. The new collection consists of shave gels and after-shaves that are specially formulated to work in tandem with the new shaving systems to deliver the ultimate in shaving closeness and comfort.
The product line includes Gillette Fusion™ Hydra™Gel, an aloe-rich shave gel infused with hydrating emollients to soften hair and reduce cutting force. Gillette Fusion Hydra™ Gel creates a protective micro-fine layer between the razor and the skin that enables the razor to glide smoothly, reducing friction and drag, while providing protection against nicks and cuts. The new line also includes Gillette Fusion Hydra™ Soothe After-Shave Balm and Gillette Fusion Hydra™ Cool After-Shave Gel, which contain special ingredients to soothe, calm and cool skin, and relieve irritation.
The Gillette Fusion razor with two cartridges - $13.99
Fusion Power razor with one cartridge and a AAA Duracell battery - $16.99.
A 4-pack of refill cartridges for Gillette Fusion - $18.99
A 4-pack of Fusion Power cartridges - $21.49.
Gillette Fusion HydraGel - $6.99.
Gillette Fusion HydraCool After-Shave Gel - $9.99.
Gillette Fusion HydraSoothe After-Shave Balm - $9.99.
Gillette Fusion and Gillette Fusion Power, along with the new shaving products is available in leading supermarkets and pharmacies.