Estée Lauder Modern Muse Chic

Estée Lauder Modern Muse Chic

Estée Lauder Modern Muse Chic

A Modern Muse is strong, confident and an inspiration to others. And like all modern women, she is multi-dimensional. It is this intrinsic ability to express different facets of her personality which truly captures the essence of modern femininity.

Estée Lauder introduces Modern Muse Chic, a new fragrance inspired by the bold, daring, more creative side of a Modern Muse. Created to reflect the true style icon – it's all about style on her own terms. Whether it's a vintage clutch that perfectly accents her cocktail dress or strappy stilettos paired with a leather skirt, she's a statement in style. This bold new facet of her personality is often conveyed through her fashion and accessories. Her philosophy – never ordinary, always feminine, bold when she wants to be. She's a daring new Modern Muse.                                                                                                                             

Fragrance Concept

The fragrance captures the spirit of Modern Muse Chic with a Vivid Woody Floral scent. A unique contrast of sophisticated florals and succulent fruitiness juxtaposed against deep sultry woods captures the duality of her charismatic personality. This innovative 'dual-impression" concept allows women to connect with the fragrance through two contrasting aspects:

Vivid Florals Accord: This facet of the fragrance exudes her bold femininity. Jasmine Sambac is the centerpiece – it blends with vibrant florals of Tuberose Fir Abs and Stargazer Lilies, accented with succulent Juicy Plum and Davana, for an impression of vivid floralcy with attitude.


Ebony Woods Accord:  Her creativity and stylish individuality are expressed through a captivating combination of Cashmere Woods, Agarwood, Labdanum. An intense Patchouli Blend is at the core of the Ebony Woods Accord, creating a deep magnetism. The woods are enhanced with Suede Musks and Madagascar Vanilla SFE for an addictive and irresistible sensuality.

'Modern Muse Chic is a bold, new expression of what it means to be a Modern Muse," says Karyn Khoury, Senior Vice President, Corporate Fragrance Development Worldwide, The Estée Lauder Companies. 'We achieved a compelling creative tension through our innovative 'dual-impression" fragrance structure. Some women will be attracted to the Vivid Floralcy, while others will be drawn to the dark sensuality of the Ebony Woods."

Bold Packaging 

Duality is also part of the Modern Muse Chic package design.  In shape: a strong, tall luxurious glass bottle with soft rounded sides. In Style: A navy bow with gold-toned studs adorns the spray-through cap and is inspired by the iconic bow on Estée Lauder's first fragrance, Youth Dew.  In attitude: a bold visual representation of modern femininity. Together, these contrasts create an intense visual statement that is an important part of the Modern Muse Chic experience.
                        
The Navy outer carton features a sketch of the Modern Muse Chic bottle that reflects the creative spirit within every modern woman. 

Advertising

A new Modern Muse print campaign, photographed by Craig McDean will support both Modern Muse and Modern Muse Chic. The advertising features a show stopping image of Estée Lauder Spokesmodel, Arizona Muse on the streets of New York City. A true style icon, Arizona is a statement of creativity.   

Suggested Retail Price:
Modern Muse Chic EDP 100ml $155
Modern Muse Chic EDP 50ml $115
Modern Muse Chic EDP 30ml  $85

Availability: Modern Muse Chic is available at Estée Lauder counters nationwide and www.esteelauder.com
Stockist Number: 1800 061 326

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