An urban inspired NYC Fragrance, inspired by the collective created for the individual, celebrating the spirit of New York.

DKNY MYNY. Be a part of it.

The Personality

Rita Ora, Singer, Song-wirter/actress. Crazy talented, wholly original. Beautiful and sexy as they come. Kosovan-born, UK-raised and madly in love with life in New York. Rita projects a powerfully modern individuality in everything she does, from her work to her eclectic style. In every way, she's as fiercely unique as New York itself.

The Fragrance

A Modern, Urban Spirit.
Powerfully unique. Irresistibly compelling. Spontaneously playful.

Top: The sexiness of Raspberries and Galbanum spiked with accents of Pink Pepper
Heart: The sensuality of Egyptian Jasmine wrapped with Freesia and roots of Orris.
Finish: The soulfulness of Patchouli Heart LMR, Vanilla Absolute and Musk, laced with vibrant Ambergris.

The Packaging

The Collective Heart.
A new NYC icon is born. The heart-shaped bottle is clear, unveiling DKNY MYNY's pink juice and capped with a silver metallic skyline cap. It's the perfect follow up to the best-selling Be Delicious's Apple, a symbol of DKNY and NY throughout the world.

The Campaign

Directed and shot by Francesco Carrozzini. New York's bright lights/big city as seen through the eyes of Rita Ora. In a blakc leather jacket, sky high heels and a bright red lip, Rita forges through Times Square by herself, yet she's very much a part of the crown. "I love my New York," she says, in the commercial. "Be a Part of it."

The MYNY Collection:
EDP 30ml: $65
EDP 50ml: $85
EDP 100ml: $110
Body Lotion 150ml: $40
Shower Gel 150ml: $40

The DKNY MYNY Collection is available now at Myer stores exclusively.
For stockists: 1800 061 326

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