Remington - Wet2Straight

Remington - Wet2Straight


Remington's revolutionary Wet2StraightTM broke all the rules and took the hair styling world by storm. Now experience the new generation of hair straightening tools, the Remington Wet2StraightTM Slim.

In 2004 the Remington Wet2StraightTM experienced worldwide success, with around 50,000 women buying the product in Australia alone.

In 2005, Remington is launching the Wet2StraightTM Slim - designed for use on short to medium length, fine hair. Its slim, compact exterior makes it an essential tool for straightening close into the hairline and it's also a great size for travel.

How to use the Wet2StraightTM Slim

It's simple to use - just towel dry freshly shampooed hair and apply styling product if desired. Whilst combing through hair to remove tangles allow 30 seconds for the Wet2StraightTM Slim to heat up and you're ready.

The first thing you notice when you use Wet2StraightTM Slim is the hissss, as hair passes through the plates. This is the sound of the excess water in the hair evaporating and is not harmful to the condition of your hair. Wet2StraightTM Slim locks more moisture into the hair than just allowing it to air dry.

This was established in a rigorous testing process when the Wet2StraightTM was developed in the UK. As well as being tested by Remington, the Wet2StraightTM was also trialled by 300 hairdressers. Most importantly, it was vetted by the School of Material Science in the University of Bath (UK) in conjunction with leading international trichologist, Tony Maleedy*.

Maleedy concluded that the Wet2StraightTM method of drying and straightening is far better for the hair than the normal combination of blow-drying and straightening, for the following reasons -
  • Moisture - hair that is dried and straightened using the Wet2StraightTM retains twice the water content in the hair shaft than hair which is left to dry naturally, giving you softer, straighter hair

  • Condition - by eliminating the step of drying and stretching the hair, the hair remains in better condition with better shine

  • Hair stress - hair stretching is eliminated by not using a brush on wet hair, so less pressure is placed on the hair shaft

  • Time - the Wet2StraightTM Slim means there is no need for a drying phase. As a result, drying time can be halved for hair enthusiasts who regularly spend up to an hour drying and straightening

    And that's not all...

    Further trials have shown that when the hair is wetted, it breaks down the hydrogen bonds that define the hair's natural shape. Left to dry naturally, the bonds reconnect and the hair returns to its natural shape. However, if this process is interrupted, by using the Wet2StraightTM, a much higher percentage of the hydrogen bonds can be redefined into a straight style.

    And there's one more bonus with hair that isn't blow dried before straightening. Blow drying roughens the cuticle or outer layer of the hair shaft. This dulls the hair and makes it harder to achieve a smooth, straight finish when you're straightening dry hair. However, the Wet2StraightTM actually closes down the cuticle to a smooth, flat finish in the process of going from wet to dry, locking in moisture and creating a glossy surface

    For you, this means, beautiful, frizz-free hair which feels soft to the touch and retains its shine and style for longer.

    All the protection you need...

    The technology of the Wet2StraightTM Slim offers you twice the protection of some straighteners, because of
  • a Teflon coating which protects against hair damage by eliminating sticky build up
  • ceramic plates which lock in moisture and prevent overdrying

    The fast-acting ceramic heat element makes the unit ready to use in just 30 seconds, with up to 200o of straightening heat to dry the hair.

    The Remington Wet2StraightTM Slim. Experience the next generation of hair styling!

    * Tony Maleedy is one of the world's leading hair specialists, a trichologist and an expert on hair products. He is a member and former governor of the Institute of Trichologists, a member of the Trichological Society, and a member of the Society of Cosmteic Scientists. He has worked as a trichologist for over twenty years in clinics in London, New York, Toronto and Manchester.

    RRP $133.95

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