Panasonic Australia has introduced the new ER-GK60 3-in-1 wet/dry body groomer to help Australian males move manscaping into the home, instead of spending time and money on professional waxing or clipping.
With surveys finding that up to 95 per cent of men are now 'manscaping', the Panasonic GK60 has been designed to address the increasing need for men to quickly, easily and precisely remove, style and trim body hair, including the chest, legs and hard-to-reach body zones.
The innovative Japanese blade technology provides a close body shave to 0.1mm, while the sensitive attachment enables safe cutting without harming or irritating soft skin in sensitive areas. The Panasonic GK60 also reduces hassle with its new i-shaped design, allowing for maximum precision in hair removal, saving men valuable grooming time.
Nicolas Cauzac, Product Marketing Manager for Personal Care, Panasonic Australia, said:
"The male grooming industry in Australia is booming, as men start to pay more attention to their personal appearance. However, our research tells us that over 40 per cent of Australian men believe that even just shaving is a hassle. Many men simply lack the time, money or tools for 'manscaping'. The Panasonic ER-GK60 body groomer allows them to achieve smooth and stylish body grooming at home without the fuss and expense of visiting a salon."
The new male body groomer can be operated wet or dry without shaving foam for quick convenience in the shower. The waterproofing also allows for easy and hygienic maintenance when cleaning the unit.
3-in-1 grooming for body hair everywhere
The GK60 shaves body hair down to a length of 0.1 mm. Unlike using a safety razor, body hairs can be directly and easily removed without the need for shaving foam. When grooming chest and leg hair, users can choose a desired length using the GK60's 3mm and 6mm comb attachments.
The protective blades catch body hair while preventing skin irritation. The fixed blade (bottom blade) guards the skin, helping to prevent the movable blade (upper blade) from touching the skin. It's easy to use and cuts close and smooth.
Designed to reach those tricky areas with ease
The i-shaped design allows the GK60 to be as fine as a precision razor. The slim, ergonomic shape makes it easy to trim hard-to-reach and sensitive areas.
Wet and dry operation means less mess
The GK60 can be used in the shower, allowing hair clippings to be washed straight down the drain. The groomer is waterproof, enabling shower or sink water to flow freely through the unit for easy and hygienic maintenance.
Always charged and ready for action
The GK60 comes with a charging station featuring an indicator lamp. Each charge allows an operating time of 40 minutes – plenty of time to get the job done.
The Panasonic ER-GK60 Body Groomer is available now via selected consumer electronics retailers, priced at $179.95 RRP.
For further information visit: http://www.panasonic.com/au/consumer/household/personal-care.html