Between getting her four children to swimming in the early hours of the morning, helping her husband run the family business and pursuing her own career as a flight attendant, keeping an eye on the time is essential for Nichole Menzies.
Nichole is not alone in stretching herself thin. According to the Australian Institute of Family Studies, mothers work an average of 4,004 hours per year when combining paid work, housework and childcare - 104 hours more than men do.
Staying organised sounds almost impossible for mothers, but Nichole explains the secret to her three-hatted juggling act is being married to one of Australia's only national watchmakers.
"When I'm on the ground, I'm constantly looking at my watch to make sure I'm on par with running the household and aligning with the kids' schedule," explains Nichole.
"When I'm in the air, it's compulsory that we wear watches – our whole day is dictated by time and flight changes so needless to say being married to a watchmaker is very convenient."
Before Nichole took to the skies, she worked in a jewellery store in North Queensland where a very persistent, charismatic Adina Watches sales rep would come to show the watches he and his Dad carefully created. After five years in Melbourne working as a flight attendant, Nichole ran into Grant Menzies once again and the rest is history.
Grant is one half of the father-son duo spearheading Adina Watches, originally established by his father Robert Menzies in 1971. Since Adina's beginning, the Menzies women have played a crucial role in the success of this Australian favourite – and Nichole is no different.
In the founding years, Grant's mother Lyn did the books and today Nichole plays an integral role in Adina Watches marketing and sponsorship, ensuring the brand recognises it's loyal female customer base.
"I love being an advocate for the age-old, simple and efficient way of telling time, not shuffling around for your phone in a handbag or have it fall out of your pocket on a jog" continues Nichole.
"Often I also support Grant with creative direction, sharing honest feedback on new designs as I've come to recognise that women who love watches and wear them every day want something functional that's able to withstand the everyday mess of being a mum yet elegant enough to roll straight into a business function."
As Adina Watches approaches their 49th year of creating timeless pieces for Australian women, Nichole says she will continue to balance everyday life, work and family; the importance of which she wants to instil in her children.
Question: How have you created your own work/life balance?
Nichole Menzies: For me if I wanted to be a part of all the things our children have going on as a Mum, be supportive to Grant as a wife , continue my career in Airlines and maintain being me with my friends, I had to be organised. It starts with a huge month at a glance calendar in the kitchen which we literally work our lives around. Grant is very hands on with the kids and with me being at work at least half the weekends of the year there are things I miss, for us to succeed as a family we all need to make sacrifices.