Voodoo Magic Launch Pad

Voodoo Magic Launch Pad

Unveiling the VOODOO Magic Launch Pad, a unique styling sanctuary where women can transform their look

Today VOODOO marked a significant milestone in the history of women's hosiery with the unveiling ofVOODOO MAGIC, a new, revolutionary range of intense slimming and shaping hosiery products designedto lift and sculpt the perfect silhouette, no matter what the occasion.

During October and November 2009, the VOODOO MAGIC Launch Pad will be a semi-permanent fashion sanctuary for women located at Customs House in Sydney and Federation Square in Melbourne (dates below) with VOODOO style gurus on hand to help transform outfits and offer styling advice.

VOODOO, the first Australian brand to launch power hosiery is bringing the latest, must-have Hollywoodbody shaping trend to women throughout the country. We've all been there before - indulged a little toomuch over the winter months and not had time to hit the gym. Our skinny jeans are not making us feel soskinny and that little black dress is getting tighter! Like a fairy godmother waving her magic wand, watchyour shape transform into the perfect hourglass figure as VOODOO MAGIC creates slimming effects on thewaist, buttocks, thighs and tummy, emphasising curves and giving an enviable smooth silhouette. Saygoodbye to muffin tops and hello to a new clinched waist and flat tummy as VOODOO MAGIC transformsyour look.

A host of Sydney and Melbourne style connoisseurs and fashionistas will be attending the VOODOO MagicLaunch Pad to warmly welcome the arrival of VOODOO Magic in Australia. Model and actress Erika Heynatz,TV presenter Lyndsey Rodrigues, model and TV presenter Erin McNaught, AFL WAG Rebecca Twigley andmodel Nikki Phillips will join together to launch VOODOO's new hosiery range that's destined to change theway women wear clothes.

VOODOO MAGIC is available in three versatile products, each designed with superior smooth fabricationensuring the garments glide on with ease. The VOODOO MAGIC Hourglass Slimming Capri is perfect forwearing skinny pants, pencil skirts or maxi dresses, whilst the Hourglass Slimming Shorts are highwaisted- making them a great choice under any LBD. Finally, the VOODOO MAGIC Sculpting Sheers aredesigned to give the perfect profile, no matter what is worn.

To help women experience 'the magic' first hand, VOODOO is opening a luxury dressing-room style retreatdedicated to provide women with insights, tools and encouragement to pull-off 'that show stopping outfit'.Stylists will spread a little MAGIC - as consumers begin their makeover transformation by contouringcurves into enviable shapes. Fitted with styling bars, a mobile hair salon and make-up samples,fashionistas will learn all about the latest sexy styles from leading fashion gurus, whilst enjoying drinks andcanap├ęs.

ABOUT VOODOO MAGIC & THE VOODOO MAGIC LAUNCH PAD:o The VOODOO Magic Launch Pad is free for allconsumers

o The VOODOO Magic product RRP starts from $39.95

o Sold exclusively through Myer

o The Voodoo Magic Launch Pad will be at FederationSquare on 12-13 November, 19-20November from 4:30pm - 8:30pm

o A semi-permanent Voodoo Magic Launch Pad thatfolds down and opens up to reveal dressing rooms,make-up areas, product display and a cocktail barlaced with shimmering gold, lush carpet and opulentwallpaper