JLH for Siren Shoes

JLH for Siren

Australia's leading brand in young women's fashion footwear, SIREN Shoes is strategically positioning itself for significant growth in announcing former Miss Universe, Jennifer Hawkins as the face of its national brand.

Jennifer Hawkins, voted one of the world's most beautiful women, has entered into a three year contract with SIREN Shoes which will see her become the face of the brand.

Cube Footwear the owner of SIREN shoes Group Director Michael Emanouel, commented that "Jennifer portrays everything that our brand stands for - she's beautiful and ambitious with a bold outlook on life. The SIREN target customer will be able to relate directly with Jennifer, and we are immensely proud to be working with her."

Jennifer will also collaborate with SIREN on the development of her own signature range of shoes JLH for SIREN.
"I've always wanted to design heels. I am truly obsessed with them and know what a woman wants in a heel" says Jennifer.

Mr Emanouel said "Jennifer is passionate about fashion and shoes and is thrilled to be part of the design process, from idea generation all the way through to market."

Jennifer will officially launch the range at a special parade in Sydney on Tuesday 12th October. Jennifer features in SIREN's upcoming Spring Summer 2010 National campaign which was shot at a luxury location in Sydney.