Hard Yakka


Hard Yakka
Bring a little Adventure into this Christmas.

Hard Yakka, the brand synonymous with hard working and durable workwear, wants Australian men get into a little Adventure this Christmas.

Hard Yakka has launched a range of casual menswear, Adventure Wear, targeting those fellas who like to keep their look casual and relaxed out-of-hours.

Designed and made with a focus on comfort and durability, the gear reflects a relaxed styling that taps into the lifestyle of the typical Australian bloke, and can make the transition from the backyard barbie to the outback. Styling hasn't been forsaken and the range includes colour schemes in blues, khakis and stone, and good-looking design.

The Summer 04 range of Adventure Wear offers a great selection of separates and coordinates, that are perfect Christmas gift ideas for adventurous blokes. Features such as additional zip-up pockets, roll-up tabs on long-sleeved tops and breathable vents for comfort make the range adaptable to the Australian climate.

Hard Yakka Industrial Division General Manager Craig Gordon says Hard Yakka is the number one Australian workwear brand.

"We saw an opportunity to offer our current workwear clientele, who appreciate the durability, quality and comfort of Hard Yakka, a selection of casual out-of-hours gear," he says.

"Adventure Wear was developed in response to this. The range delivers the key attributes of the Hard Yakka brand, combined with extra styling making it contemporary and in tune with the Australian life style".

Adventure Wear ranges from $45 -$55 for pants, $30 - $45 for shorts, $35 - $45 for long sleeve tops and shirts, $20 - $35 for t-shirts and short sleeved tops and $90 - $100 for shoes.

Adventure Wear is available at all K-Mart stores and good Yakka retailers, or visit www.yakka.com.au

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