Australian children's wear brand Fred and Frank has been chosen by online European shopping juggernaught -AlexandAlexa.com' to sell their collection online at an international level through their unique -Project B.O.B'.
-Project B.O.B' is an initiative where AlexandAlexa invite their customers to -Be Our Buyer' to test run three new kids brands for a period of time to decide who stays and who goes.
AlexandAlexa's head buyer said about the brand 'Out of all the brands I have contacted I am most excited about Fred and Frank and have my fingers crossed our customers will be too!"