City Chic, the fashion brand renowned for sassy, bold, sexy fashion for curvaceous chicks size 14 plus has launched a jeans collection with a fit to die for!
Called City Chic TDF (To Die For) denim - these jeans are designed for fuller figured girls who want what -every girl would die for – The Perfect Fitting Jean!'
These are the answer for all those girls who scream my jeans are uncomfortable and don't look good because:
they fit my tummy but are way too big on the waist
they fit my waist but are too tight across my tummy
they fit everywhere but my thighs
the legs are too wide, too long, too skinny etc. etc etc.
Phil Ryan, General Manager for the brand, and designer, Courtney Maxwell (gorgeous size 16 plus girl) say, 'We researched via focus groups and discovered that our customers come in 4 body shapes: Apple, Pear, Column and Hourglass."
'The apple girl has average sized shoulders, is thick through the waist, has a rounder tummy, slim legs and a bust that is average too big.
So, the City Chic TDF -Apple' jean that has been designed for her is high rise – so no muffin top, has a generous waist and tummy fit and to show off those gorgeous slim legs has an ultra-skinny leg opening."
'The pear girl has wide hips, a rounder bottom, smaller waist, possibly has big thighs and solid lower legs and her bust is usually small to medium in size.
So, the City Chic TDF -Pear' jean that has been designed for her has a higher rise, has a hidden adjustable waist elastic to cinch the waist, generous hip and thigh allowance and has a bootleg shape."
'The column girl has broad shoulders, her bust can go from small to big, she is thick through the waist, usually has a flat bottom, her hip balances her broad shoulder and he usually has solid legs – you got it she looks like a column.
So the City Chic TDF -Column' jean a high rise, generous waist, hip, thigh and knee area and a wide leg shape."
'The hourglass girl has shoulders that balance her hips; she usually has a full bust, small waist and generous hips and bottom. Her thighs are possibly big and often her legs are shapely – you got, it she looks like an hour glass timer!
So the City Chic TDF -Hourglass' jean has a slim, high waist, hidden adjustable waist cinching elastic combined with a sleek fit and skinny leg opening."
'Now, the City Chic Design Team know that not every girl will slot perfectly into the descriptions– so for example if you are a pear shape but with slim thighs and gorgeous legs – you should try the hourglass shape because it's adjustable waist cinching will enable you to fit your waist perfectly."
'And an added bonus – because we know 99% of girls hate taking up jeans we've made our City Chic TDF jeans in two lengths - short and regular!"
The City Chic TDF jeans are made in quality sateen denim that has great fabric retention – so they don't -grow'.
They feel ultra-soft so are ultra-comfortable to wear.
They're in a dark wash and have a clean silhouette for a slimming effect.
They are -high rise' so no more muffin top!
It's so easy to find the jean to best suit you just look at the City Chic TDF Tag!
Each shape is illustrated on a colour coded tag: gold metallic for apple, bronze metallic for pear, silver metallic for column and gunmetal metallic for hourglass.
And, the waist labelling, buttons and rivets will also be colour coded.
Phil Ryan and Courtney Maxwell dare you to try them on – 'We know you'll be delighted with the fit, the comfort and the look – at last the perfect To Die For jeans!"
Priced at $99.95 and available at all City Chic stores, Australia wide and online at www.citychic.com