Can I Borrow That?
Designer Labels have always been a luxury rather than a necessity but as the world recovers from the Global Financial Crisis; consumers have grown more conscious of how far a dollar will take them. Therefore the ability to purchase designer wear has become less achievable and more extravagant for the average Australian.
This does not denote a lack of demand for designer wears however; moreover consumers have had to become savvier with their purchases or rentals in this case. Entrepreneurs have had to become more creative and Managing Director of 'Can I Borrow That?' Michelle Auraha has found the perfect balance between indulgence and thriftiness.
'Can I Borrow That?' is an online boutique, which hires out designer dresses at one sixth or less of the retail price. Marginalizing the divide between high-end and high street and allowing the majority of women the ability to indulge in International Designer wear. Auraha does two trips a year to Italy and London to purchase the designer wears in a range of styles and sizes. They are then displayed on the CIBT website and Australian women have the opportunity to the rent them for special occasions and events.
There is even an option to try the dress before renting, to ensure a perfect fit and likeability. Dresses can be shipped all over Australia and can be rented weekly or monthly with an option to buy at a lesser cost of the retail price, at the end of the season. Available Designers include Versace, Roberto Cavalli, Dolce and Gabbana, Just Cavalli, John Galliano, GF Ferre and Roberta Scarpa. www.caniborrowthat.com.au