Is Liz Paul the business embodiment of Sex and the City?
Liz Paul is the co-founder of Vielle® - a new range of womens health products launched in Australia in July 2005.
Vielle® is anything but a mainstream range of womens health products, which includes a sexual medical device - the Vielle® Stimulator, which has taken the UK by storm and is stocked in the UKs famously conservative Boots chemist.
Liz Paul admits that one of her unique characteristics is her ability to turn embarrassment about sex into a niche market. "I launched the Vielle® Stimulator because Im very sexually confident myself." Liz says.
Surveys have shown that over 25% of women are unable to reach orgasm and a staggering 43% experience sexual dysfunction.
"I started looking into it and met Professor Alan Riley at the University of Central Lancashire. Hes the only professor of sexual medicine in the UK and he confirmed the problem," Liz said.
Liz stresses that Vielle® is a sexual medical aid, not a sex toy. "People with a problem wouldnt want to go to a sex shop, theyd be too embarrassed. I know people who cant cope with it - they might buy it secretly, but they dont want to talk about it." Liz said.
Happily married with three children, Liz Pauls CV is as unique as her personality. After studying hotel management at Leeds Polytechnic, she ran her own restaurant and catering business for twenty years. At age forty, Liz patented and developed a skin patch designed to reduce chocolate cravings. In 1999 Liz developed the Vielle® Stimulator, and the brand Vielle® was born. In 2003, Liz Paul won the British Female Inventor of the Year Health Award for the Vielle® Stimulator and has since extended the Vielle® range of products internationally.
In addition to the Stimulator, the Vielle® range includes a personal Lubricant, a Home Menopause Test Kit and a Pelvic Floor Toning System. All four products will be available in Pharmacies and Priceline in Australia from July 2005.
Liz Paul says that it is her desire to help women everywhere overcome their shyness to enjoy satisfying sex lives that drives her. Indeed Liz Paul is driven, polished and ready to take Australia by storm in September!
Product Enquiries can be directed to www.vielle.com.au