Michael Klim and Kylie Kwong have lent their support to the Shop Small movement to drive more Australians to shop in small businesses during November.
Former Olympian Michael Klim, whose skincare range, Milk & Co, is now an international success, will be busy supporting Shop Small in his community this November.
'I'm asking every Aussie to support the small businesses they love and to help make a difference," said Michael Klim.
'I'll be shopping small in South Yarra and Richmond as much as possible to help make November the biggest shopping month of the year for small businesses. Shop Small is about backing the small businesses that give our neighbourhoods their colour and convenience. It's an initiative every Australian can get behind and feel proud of."
As successful Australian business entrepreneurs, Klim and Kwong understand how vital the support of the Australian community is to small businesses.
"Shop Small is here to inspire us all to shop with, and give something back to, the people who give our local community its character. The people who own and run the shops and services that make our neighbourhood our neighbourhood," said Kylie Kwong, chef, restaurateur and owner of Billy Kwong in Sydney.
New research has shown that 94% of Australian consumers admit to forgetting to purchase from local businesses, despite recognising the importance of small businesses. Shop Small is an opportunity to reconnect with the small businesses that have been forgotten.
Founded by American Express, Shop Small began as a one-day event in the United States three years ago. It has since expanded across three continents, and will launch in Australia tomorrow. Shop Small is credited with stimulating consumer spending with small retailers and service providers overseas, and is launching here to support Australia's two million small businesses.
Shop Small is a nationwide movement that will bring together support from the business community, governments and consumers to support small businesses. Shop Small begins on 1st of November 2013 and runs for the entire month. Consumers and businesses should visit www.shopsmallaustralia.com for more information on the program and its benefits. Shop Small was founded by American Express and is presented by EnergyAustralia, MYOB, NAB and Virgin Australia. #ShopSmallAU