The wait is finally over for the launch of f., Australia's premier 'boutique for the boudoir' showcasing a selection of beautiful love couture, tasteful and fun women's toys, pampering products and cheeky range of knickers.
So what does f. stand for? The Concise Oxford English Dictionary defines 'f.' as an abbreviation of 'feminine'. And that's exactly what f. is all about - being feminine and making women feel great.
This mission has been applied to every aspect of the f. organisation. From products, marketing and design, f. has created a shopping experience where women will feel comfortable and relaxed and most importantly, find our products irresistible.
When it comes to our range of products, we're thrilled with what we have to offer - love couture (lingerie), toys, pampering products and accessories that will make you feel special.
The soft subtle stylings of f.lingerie and f.knicker drawer are fun, cheeky, sexy and feminine, making them great for everyday use and also those special occasions.
Along with our stunning lingerie, we also have a range of items that will put the f. back in fun, and our gift packs, intimate toys and accessories have been specially selected with women in mind. Our pampering products in particular are deliciously exquisite and are not available anywhere else in Australia. f.online
is unlike anything else seen by Australian women and came from the need to let women explore their sensuality and not exploit it. It is about being comfortable in your own skin, being yourself, respecting yourself and loving yourself.
now and explore our terrific range of products.