THE ESTÉE LAUDER BRAND INTRODUCES
NEW PURE COLOR IN PARIS
WITH CREATIVE MAKEUP DIRECTOR TOM PECHEUX
The Estée Lauder brand hosted of series of events in Paris in May to introduce Creative Makeup Director Tom Pecheux and the new Pure Color line to top French and International beauty and fashion press.
The week kicked off on Monday evening, May 17th with a high-energy cocktail party in a private space that was transformed to reflect the new global Pure Color range, including Pure Color Night, a special three-piece collection created by Tom Pecheux exclusively for Paris and inspired by the beauty of French women after dark.
Attended by nearly 400 French and International fashion and beauty press and influencers, special guests also included senior Estée Lauder brand and Estée Lauder Companies executives -- Jane Hertzmark Hudis, Global Brand President, Estée Lauder; Aerin Lauder, Senior Vice President and Creative Director, Estée Lauder; William Lauder, Executive Chairman, The Estée Lauder Companies; and his daughter, Rachel Lauder.
Constance Jablonski, Estée Lauder's new global face who hails from Lille, France, and who is the face of Pure Color Night, also made her debut at the event.
Longstanding Estée Lauder spokesmodel Hilary Rhoda, who is the face of the new global Pure Color EyeShadows, Lipgloss and Blue Dahlia, was also on-hand to celebrate the brand's new look.
The cocktail party was followed by a VIP dinner in honor of Tom Pecheux, Hilary Rhoda and Constance Jablonski at famed Paris restaurant Caviar Kaspia, and attended by 120 guests including French Vogue Editor-in-Chief Carine Roitfeld.
Quoted in Women's Wear Daily last week Jane Hudis said: "The idea overall is to work closely with Tom on the evolution of Pure Color for the Estée Lauder brand. What we're trying to do is to really re-establish the brand's connection with glamour, style and fashion, [with which] it was always associated. We're coming back in a new and modern way."
For Australian beauty aficionados, the new Estee Lauder Pure Color collection by Tom Pecheux will be available in Australia from August 8, 2010 at MYER, David Jones and online at www.esteelauder.com.au
* Photo Credit: D.Maitre