40,000 books to be donated to 100 schools in remote communities
BIG W is pleased to launch the second iteration of its Free Books for Kids program, following the successful trial in February this year. Customers will be able to collect a new chapter book in-store each week for 8 weeks, with BIG W giving away over 2.5 million books nationally during the campaign.
Meredith Drake, BIG W's Category Manager for Books and passionate advocate for reading to kids, says that as one of Australia's leading book retailers, BIG W's aim is to make books accessible for all Australian children. "At the heart of Free Books for Kids is encouraging more families to enjoy reading together, more often," says Meredith.
The initial trial program which offered books for preschool aged children, unearthed hundreds of passionate customers in rural communities limited by distance to a local BIG W store. To support families in these areas, BIG W is extending the in-store program by partnering with a charity organisation, Good 360, to deliver an additional 40,000 books to 100 remote schools across the country.
Alison Covington, Good360 Founder and Managing Director said, "All Australian children should have the chance to enjoy reading books. We are very excited to be partnering with BIG W to extend this fantastic initiative to remote communities, getting more books into the hands of more children."
Authored and illustrated by Australian talent, the books are perfect as the first chapter book experience for kids aged 5 - 8 years old. Each title has been selected for its relatable Aussie kid experience from coast to country, starting with the exciting 'Cyclone Fever'.
Collect all 8 books in store over 8 weeks with no purchase necessary (available nationally while stocks last). Visit www.bigw.com.au/free-books-for-kids for more information.