The Sponsorship Seeker's Toolkit

The Sponsorship Seeker's Toolkit

The Sponsorship Seeker's Toolkit


Known as the "bible of sponsorship," corporate sponsorship consultants and experts Kim Skildum-Reid and Anne-Marie Grey make cutting-edge, best practice sponsorship not only achievable, but sensible and straightforward. The authors provide a comprehensive update to the content with up-to-date examples and resources, as well as a complete overview of the importance of social media and how sponsorship seekers can integrate it into their search.

Following the step-by-step process in Sponsorship Seeker's Toolkit, the sponsorship seeker will move into a different league from the competition, to establish a sponsor relationship on a par with the world's most sophisticated. The book is full of easy-to-use tools, techniques, resources, and templates to create a complete framework for the novice, and enhance the skills of the seasoned professional.

Anne-Marie Grey has over twenty-five years of fundraising and marketing experience in both the non-profit and for profit sectors. She specialises in strategic philanthropy, foundation, corporate and HNWI fundraising, public private partnerships, sponsorship and cause-related marketing, foundation and government grants, training, public speaking, and marketing. She is currently the Chief of Section, Leadership Giving at UNHCR.

Kim Skildum-Reid is the founder of Power Sponsorship, one of the world's top corporate sponsorship consultants, trainers, speakers, and authors, with 25 years of experience across the North America, Europe, Asia, Africa, the Middle East, and Australia. Skildum-Reid has worked for numerous Fortune 500 companies in the US on their sponsorships of blue chip properties as diverse as the Superbowl, US Open Golf, and the International Chili Society Cook-Offs, as well as dozens of major professional sporting organisations and national concert tours.

Her clients include many of the top sponsors in Australia and around the world, such as Target Stores, Singapore Government, Qantas, QBE, ANZ Bank, Ergon Energy, General Motors, Lion Nathan Brewing, Mazda, Telstra, and the Dubai Government. Skildum-Reid has written for and quoted in various articles including CNN, CNBC, Bloomberg, Harvard Business Review, Marketing News, Brand Republic, Marketing Africa, South China Morning Post, Sponsor Magazine, the ABC, and the Canadian Broadcast Corporation, and many others.

The Sponsorship Seeker's Toolkit
McGraw Hill
Authors: Anne-Marie Grey and Kim Skildum-Reid
ISBN: 9780071825795
RRP: $72.00



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