It's official. Despite toy store shelves laden with technology and electronic games for children, the latest Australian toy sales market research figures1 reveal Aussie parents and kids are 'craft cravers" - with 'real time" fast becoming the new 'screen time".
Australian company Just Craft is maximising this shift towards back-to-basics play, by launching their innovative and engaging 'take home" DIY craft kits suitable for children aged 4 to 10 years.
Just Craft first range features the Minions, perfectly timed to coincide with their new movie due to hit Aussie cinemas on 18th of June 2015. The kits include foam mosaics, air-dry clay and hand puppets, and have been specifically designed to keep little hands busy for up to 30 minutes. The cost is no more than $10, to ensure there is no barrier to uptake.
Importantly, each Just Craft product is self-contained, which means no other items are required like glue or scissors. This is a major selling point for busy parents who need to remember a multitude of items for their children, especially when going out - whether it's for dinner or packing the car to go on holidays. Parents can also enjoy that cup of coffee in peace without having to assist with cutting or pasting!
Managing Director of Just Craft, Jeremy Prestoe is dad to five children and understands the challenges of beating the boredom for parents' first-hand. He says now is the perfect time to purchase JustCraft DIY kits.
'School holidays are not far away - meaning long car trips to holiday destinations and even longer days at home. The return of cooler weather also means more time spent indoors, so we're focused on providing practical, engaging solutions for parents searching for something like Just Craft."
Whilst technology is an essential part of learning for children in today's world, Just Craft offer many added benefits – problem solving, developing fine motor skills, creativity, interaction with others, project completion and the pride associated with the child's creation.
All Just Craft products are available nationally at Spotlight, Toys R Us & specialty Toy stores. The range can also be purchased online via Rainbow Fun.
Social media hashtags: #justcraft #myminionmodel #minions #diycraftkits #childrenscraft