'I wanted to experiment with texture and create a new way of playing with makeup. Pure Color Stay-on Shadow Paints are great for mixing and are an especially easy way to apply makeup – there are infinite possibilities." - Tom Pecheux, Creative Makeup Director, Estée Lauder
Estée Lauder introduces a new unparalleled texture, extreme performance and intense colour in creme eyeshadow; Pure Color Stay-On Shadow Paint. Whether it is a bold, right off the runway flash of colour or a soft, sophisticated wash of watercolour, this high style collection will drench eyes in a silky smooth buildable mousse creme and captivate with rich pigments to create eye-catching looks that last all day!
Pure Color Stay-on Shadow Paints include a range of long lasting hues in a creamy and richly pigmented formula that glides onto the lids with mousse-like softness. Worn alone or mixed to create infinite seductive and sophisticated looks, the truly versatile formula features buildable pigments that envelop lids for seamless, stunning depths of colour.
With unbelievable 12-hour wear, the hybrid texture is comfortable, non-creasing and non-fading. Pure Color Stay-on Shadow Paints wrap lids in a smooth creme that glides on and blends easily for pure pigments and light reflecting pearls that stay shimmering all day and well into the night.
Infused with True Vision Technology – a unique concept of wrapping concentrated pigments into a crystalline laminate to create a multidimensional look – colour is amplified and magnified with a glowing metallic finish. Mousse-like creme lays down a layer of pure pigments to recreate and redefine eyes, while prismatic light reflecting pearls add dazzle to each shade, for glimmering effects ranging from a subtle sheen to a dazzling shimmer finish.
Eye Art: Mix, Match. Mesmerise
Eyes are the canvas, now create. Complete your makeup art kit with Sumptuous Extreme Lash Multiplying Volume Mascara and Double Wear Stay-in-Place Gel Eyeliner in two limited edition hues, Bold Cobalt and Extreme Emerald. Partnered with Pure Color Stay-on Shadow Paints, lids are dramatically shaded, lashes are decadently decorated and eyes are lavishly lined. Choose one shade or mix and match them all. It's all about creating and playing with a paint box of bold and bright colours to create a mesmerising look.
Pure Color Stay-On Shadow Paints Collection:
Pure Color Stay-On Shadow Paints in Chained: $42.00
Pure Color Stay-On Shadow Paints in Halo: $42.00
Pure Color Stay-On Shadow Paints in Pink Zinc: $42.00
Pure Color Stay-On Shadow Paints in Sinister : $42.00
Pure Color Stay-On Shadow Paints in Cosmic: $42.00
Pure Color Stay-On Shadow Paints in Steel: $42.00
Pure Color Stay-On Shadow Paints in Neon Fuchsia: $42.00
Pure Color Stay-On Shadow Paints in Bold Cobalt: $42.00
Pure Color Stay-On Shadow Paints in Extreme Emerald: $42.00
Limited Edition Eye Art Collection:
Sumptuous Extreme Lash Multiplying Volume Mascara in Extreme Black: $52.00
Sumptuous Extreme Lash Multiplying Volume Mascara in Bold Cobalt*: $52.00
Sumptuous Extreme Lash Multiplying Volume Mascara in Extreme Emerald*: $52.00
Double Wear Stay-in-Place Gel Eyeliner in Stay Onyx: $40.00
Double Wear Stay-in-Place Gel Eyeliner in Blue Cobalt*: $40.00
Double Wear Stay-in-Place Gel Eyeliner in Extreme Emerald* : $40.00
*Denotes Limited Edition Items. All other products will become permanent items within the Estée Lauder Pure Color franchise.
12-Hour Wear. Non-creasing. Non-fading. Dermatologist tested.
Availability: The Pure Color Stay-on Shadow Paints collection will be available at all Estée Lauder counters nationwide and online at www.esteelauder.com.au
Stockist Number: 1800 061 326