Estée Lauder Double Wear


Estée Lauder Double Wear

Estée Lauder Double Wear

Double Wear Zero-Smudge Curling Mascara
Instantly Curl, Lift and Define Lashes with Eye-Opening Effects that Last All Day.

Awaken eyes instantly with Estée Lauder's new Double Wear Zero-Smudge Curling Mascara. The latest addition to the Double Wear line of high-performing, long-wearing products for face, eyes and lips; this innovative, new mascara was specifically designed to compliment a woman's eye shape and lash line to provide an immediate "awakening" effect to eyes.

Combining an advanced formula and unique brush design, Double Wear Zero-Smudge Curling Mascara curls, lifts and defines lashes from root to tip for a beautiful, glossy, eye-opening look that won't smudge, budge, flake or smear and lasts all day!

Double Wear Zero-Smudge Curling Mascara's innovative formula maintains its curled effect for up to 15 hours, resisting heat, humidity and sweat during use. Thanks to the formula's unique "double-lifting effect", lashes instantly "wake up" with a defining lift and maintain their lifted appearance for up to 15 hours.

A complex of multiple polymers help to create both the immediate and lasting lifting effect of this innovative mascara. A fast former polymer immediately forms a strong, uniform film over lashes and delivers the instant lifting and curling effect, while a lasting former copolymer complex then works to increase the film's strength over time, so that the curling and lifting effect is secured and maintained throughout the day.

In addition, this long lasting former copolymer complex has volumising properties that, when combined with smoothing powders, help thicken each lash, create a visually defined look and help enable a smooth glide through the lashes with no clumping. Lastly, panthenol works to condition lashes so lashes maintain a healthy and resilient glossy appearance.

Unique Brush Design
Double Wear Zero-Smudge Curling Mascara's unique, curved, non-tapered brush was specially designed to comfortably fit the contours and curve of a woman's eye shape and lash line. Easily reaching from the root to the tip of the lash, the curve of the brush maximises the formula's eye-opening curling and lifting effects, while delivering exceptional definition and separation to lashes. The brush's unique design also makes it possible to deposit ample formula to each lash effortlessly and uniformly without any clumping.

Double Wear Zero-Smudge Curling Mascara is available in black. Ophthalmologist tested, fragrance free, safe for contact wearers, Double Wear Zero-Smudge Curling Mascara removes easily with warm water or Estée Lauder's Take it Away Total Makeup Remover or LongWear Makeup Remover Towelettes.

Double Wear Mineral Rich Loose Powder Makeup SPF 12 and Double Wear Maximum Cover Makeup
Estée Lauder first introduced the concept of long-wearing makeup in 1997 with Double Wear Stay-in-Place Makeup SPF 10, a liquid foundation whose purpose was to keep pace with the modern woman's active, on-the-go lifestyle, so that no matter how many twists and turns her day took, she continued to look fresh and beautiful. More than a decade later, thanks to new advanced technologies and forward-thinking innovation, Estée Lauder has grown the Double Wear promise of long wear into a franchise of long-wearing products for face, eyes and lips. In 2011, two new additions for face join the Double Wear lineup:
Double Wear Mineral Rich Loose Powder Makeup SPF 12
Complexion perfection in a jar. Light as air and extremely comfortable, this mineral-rich, long-wearing loose powder delivers smooth, even, flawless looking skin that stays fresh and looks natural even through nonstop activity for up to 12 hours! It stays put through heat, sweat and humidity.

The loose powder makeup's soft focus, skin perfecting Retexturing Effex mineral-rich formula gives skin an ultra-flawless, semi-matte finish. Light-scattering, mineralised properties help disguise unevenness, blemishes and imperfections, while a special blend of finely milled pigments and softly crushed minerals create a smooth, even surface and soft, subtle radiance without shine.

The formula's advanced WearStretch Technology delivers uniform application, long wear capabilities and extreme comfort, thanks to special flexible polymers that help bond the formula to the skin's surface while allowing skin to breathe. Silicone coated pigments help provide enhanced skin adhesion for amazing spreadibility and superb affinity to skin for an ultra-flawless natural-looking, semi-matte finish that won't fade or settle into fine lines no matter the circumstance! Non-drying, non-acnegenic, oil-free, oil-absorbing, Ophthalmologist and Dermatologist tested and fragrance-free. Skin continues to feel comfortable all day with no need to retouch or worry.

Packaged in a signature double-decker jar with a mirror and exclusive puff applicator specially designed to work with the formula. Use the puff applicator for medium-to-full coverage or for sheerer coverage, apply with the Estée Lauder Powder Foundation Brush which is RRP $90. The range is available in six universal shades. Suggested retail price is RRP $68

Double Wear Maximum Cover Makeup
Estée Lauder's popular Maximum Cover makeup does a double take and joins the Double Wear family of foundations. This super coverage makeup with SPF 15 helps keep you feeling confident that your skin's flaws will remain your secret while you look your best all day long. With up to 12 hours wear and a surprisingly lightweight texture and natural-looking finish, this high performance makeup can be used as both a foundation and concealer, providing maximum coverage and long wear. Non-acnegenic, Ophthalmologist and Dermatologist tested and fragrance free, this makeup can also be used post-surgery. Suggested retail price is RRP $68

Both Double Wear Stay-In-Place Loose Powder Makeup SPF 12 and Double Wear Maximum Cover Makeup will be available at Estée Lauder counters nationwide and online at www.esteelauder.com.au.
Stockist Number: 1800 061 326



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