Baker Boy might be self-isolating like all of us, but today the hip-hop artist has brought his A- game energy to his new video 'Move', certain to get you off your ISO couch.
The video premiered last night on YouTube with Danzal (aka Baker Boy) interacting with his fans online as the video was viewed for its first time.
Baker Boy's first release of the year is dedicated to his partner, a tribute to the strong women in Baker Boy's life and those who raised him and for the video, it was important for Danzal that a strong female team worked with him on the 90's feel clip.
Baker Boy says, "Move was a really fun video to make, it had such a chilled vibe and a really great team! One of the main things I wanted was to have a strong female team around the video, I was lucky to work with Freya as the Director and I collaborated with Aurie again on the Creative Direction and Styling which is always a fun process. We had a mostly female team the whole way through this clip form Freya and Aurie, to the dance Choreographer, Hair and Make Up Artist to the editor."
Shooting on film, and getting back to more rustic film making approach didn't come without its difficulties, shot in early March, the film got delayed while processing in New York due to Covid-19 restrictions and postal delays but Baker Boy feels it was well worth the wait; 'It was great process, it got slowed down a bit getting the film scanned in New York during a global pandemic, but it all came together, and it really nailed the vibe and direction I have been trying to send the Baker Boy project in."
While his video for 'Meditjin feat. Jess B' was filmed at the National Gallery of Victoria, 'Move' was shot over two days at the National Centre for Synchrotron Science and Studio Revolution, a creative space in Port Melbourne.
Director, Melbourne's Freya Esders, was the first choice for Danzal and Creative Director, Aurie, as Freya has extensive experience working on film. Freya said; "Shooting on film was one of the first key decisions and the right one to sink the clip into an era. Cinematographer Edward Goldner and I discussed and explored what kind of lighting choices we could make based on the tropes of the era and committed to bold, baked in looks. Aurie's approach to the styling aligned seamlessly with the references and tonal world I'd pitched and with choreographer Hena Memishi on board I was confident we could push it to be a dance focused clip. The moment Danzal stepped on set his ease and gentle persona combined with his undeniable charisma and dance abilities made my job pretty easy! The minute the camera rolls he is ON. "
Creative Director and Stylist Aurie Indianna recalls where the inspiration came for the new video, "Danzal was keen on following the love song story line, so we worked together to kind of recreate some of our early memories as a couple, and keep it light and fun, with lots of energy! We knew right from the start that we wanted to shoot on film and create almost a retrospective feel to the clip. This really triggered the idea for the 90's / millennium references but then playing with that through kitschy moments like Danzal spinning on the couch while FaceTiming."
Rapping in his native language of Yolngu Matha and English, 'Move' was produced by Willie Tafa (Ariana Grande, Ella Mai) and mixer Andrei Eremin. The groove driven track was instantly added to triple j and to Spotify playlists; The Drip, Coming Up, Beats n Bars on Apple music playlists; Future Hits and Heaps Indie while on YouTube playlists; Hotlist and Best New Music.