Popular doll franchise Monster High™ and Born This Way Foundation are set to launch Zomby Gaga, a Lady Gaga inspired doll to celebrate kindness, embrace individuality and promote understanding amongst young people.
Joining Australia's favourite high school where students are not only accepted for who they are – but celebrated for their unique differences, Zomby Gaga is Monster High's newest student and will be best-known to her ghoulish gang for her courage and kind nature. Zomby Gaga is available from Tuesday 18 October exclusively online at Big W for $49 AUD.
Founded in 2012 by six-time Grammy winner singer/songwriter and style-icon Lady Gaga, and her mother Cynthia Germanotta, Born This Way Foundation supports the wellness of young people and empowers them with the skills and opportunities that will inspire them to create a kinder and braver world.
Sharing a collective vision for building a positive, informed and tolerant future for young people, Monster High™ and Born This Way Foundation united in October 2015. Zomby Gaga is the latest project of the partnership and coincides with a donation made by toy giant, Mattel to Born This Way Foundation to help solidify a long lasting relationship and continue the charity's invaluable work.
Lori Pantel, Senior Vice President and General Manager, Mattel Girls Brands says, 'Monster High was developed with a break frame aesthetic and storyline around inclusivity and kindness. Our partnership with the Born This Way Foundation and the development of Zomby Gaga help reintroduce the brand's purpose to a new generation of fans."
The doll has been designed by Lady Gaga's sister Natali Germanotta and has drawn inspiration from one of the singer's iconic looks in her 'Born This Way" music video. Speaking about the collaboration, Natali Germanotta says, 'My sister and I came up with the creative concept for Monster High by looking back at some of her best and most inspiring characters. Zomby Gaga is brave, strong and BORN THIS WAY – which shows through in everything from her clothes, her bio and her music video. It has been incredible to work with Mattel and their amazing team and we cannot wait to share our collaboration!"