Part of Timex Group since 2006 and originally based in La Chaux-de-Fonds, Vincent Bérard was a manufacturer of luxury mechanical watches who used Nature as a source of inspiration. By exploring his inspiring legacy and reinterpreting that connection with Nature with present day consciousness, Timex Group Luxury Division today announced the launch of a new collection of Swiss Made watches with a green soul.
The range consists of stylistic timepieces that deploy only mechanical Swiss Made movements, to avoid batteries, and use sustainable materials -recycled or eco-friendly- at a sustainable price. The green concept is visually emphasized by the customized forest green rotor, visible from the see-through case back, and by a green second hand present on all styles.
Interchangeable straps made from post-consumer recycled PET bottles, vintage vegetable tanned leather or Nuo© wood, a patented material made from thin wood micro laser etched sheets, underscore the brand's commitment to innovative and eco-conscious creations.
Thanks to the co-operation with Treedom, a Benefit Corporation that supports agroforestry projects around the world, a tree will be planted for each watch sold.
"Sustainability has become a key marker of luxury status in the eyes of today's consumers and adds emotional capital to the value of the watch. Our proposal addresses the «positive green», the modern businessman sensitive to environmental impact and in search of new brands to express his personality" said Paolo Marai, President and CEO of Timex Group Luxury Division.
Vincent Bérard watches, all featuring 10 ATM water resistance, screw-down crown and sapphire crystal, will be available in exclusive selected stores and on www.vincentberard.com starting from September 2019.
Timex Group Luxury Division, based in Switzerland, currently markets Versace, Salvatore Ferragamo, Versus Versace, CT Scuderia and Teslar watches, in department stores, independent specialty retailers and mono-brand boutiques, as well as on key e-commerce outlets.