The new Swarovski Mother's Day Collection is a brilliant expression of the radiant bond between a mother and a child. It invites people to #FollowYourSun and show the women in their lives how much they are appreciated and loved.
You are my sunshine is the heartwarming story for the collection and campaign. Just as the sun nurtures and shines, so do mothers and mother figures around the world. In the campaign, a mother adorned with the eye-catching Sunshine pendant shares a tender moment with her daughter wearing a smaller version of the pendant while basking in the warm and bright sun; the mother is the sun, and the daughter revolves around her-both illuminating each other with love.
Swarovski's Creative Director Nathalie Colin says of the new collection: "At Swarovski, we believe in brilliance for all, that's why our Mother's Day Collection isn't just about celebrating the woman who raised you, it celebrates all mother figures: mothers, grandmothers, stepmothers, mother-in-laws, friends, and everything they do for us. The collection is as bright, beautiful, brilliant and multifaceted as the women we know and love."
From minimalist styles to intricately detailed designs, the Mother's Day Collection relies on clean lines, sculptural sun-inspired silhouettes and sophisticated palette of white, blue and yellow that bring shine to everyday looks. The standout pieces are from the Sunshine, Originally and North lines that make brilliantly thoughtful gifts to give or to receive.
Brighten her day with the Sunshine collection of dainty sunburst silhouettes coupled with striking tapered baguette Swarovski crystals. The versatile line features stackable ring sets, oversized studs and a large pendant that can be worn at different lengths, while polished rosegold and silver tones lend a refined touch of sparkle to any occasion.
The pearl receives a refresh and is translated into super-feminine pieces that stand the test of time. Originally features lustrous Swarovski pearls enwrapped in glittering crystals, making it relevant for both casual and evening looks.
The bright white and light blue elements of the refined North line appear to float effortlessly and playfully against a unique iteration of sleek lines in on-trend rose-gold and silver metal tones to deliver designs that can be worn alone or layered on for an added dose of glamour.
Put a special bond into words with new styles and meaningful motifs that bring even more brilliance to the versatile Swarovski Remix Collection such as the boy and girl charms embellished with beautiful Swarovski crystal pearls.
From easy-chic and super-feminine designs to dressier statement silhouettes, Swarovski offers everything you need to make her shine with jewellery she will love to receive and wear for this Mother's Day and beyond.