Cordoba Fedora Flexibraid Hat in Ivory

When it comes to travel, lifestyle and everyday dressing in Australia, sun protection is not optional. It is essential. Yet for many women, hats have long felt like a compromise between style and function. Flexibraid changes that entirely, offering a considered solution that blends fashion, performance and intelligent design into one beautifully wearable accessory.

Invented in Australia, Flexibraid is the gold standard in UPF50+ headwear. Developed using a world first braiding technique, each hat is crafted from a single continuous strand of interlaced fibres that allows it to flex, fold and travel with ease while always returning to its original shape. The result is lightweight, breathable and resilient headwear that delivers serious sun protection without sacrificing elegance or comfort

At the heart of Flexibraid's appeal is its versatility. These hats are designed for real life and real travel. They pack flat into a suitcase, spring back into shape upon arrival and remain colour fast, wind resistant and rain resistant across seasons and climates. Whether you are exploring Europe, heading to the coast or navigating a summer spent outdoors closer to home, a Flexibraid hat becomes a trusted companion rather than an afterthought.

For women who value understated luxury, Tina M Copenhagen is a standout expression of the Flexibraid story. Known for its Danish inspired design sensibility and refined craftsmanship, Tina M Copenhagen elevates sun safe style through clean lines, soft neutrals and timeless silhouettes. Each Flexibraid hat within the collection is UPF50+ rated and designed to feel as beautiful as it looks, offering effortless polish for travel days, resort escapes and everyday wear.

Beyond Tina M Copenhagen, Flexibraid is championed across a family of brands that cater to different lifestyles while maintaining the same commitment to quality and performance. ooGee Australia offers unisex Flexibraid styles inspired by the Australian landscape, perfect for those who live outdoors and value practicality with purpose. Evoke Headwear brings a performance driven edge, popular among golfers and active travellers who want protection that moves seamlessly from leisure to sport. Together, these collections show just how adaptable Flexibraid truly is.

What makes Flexibraid especially relevant for Australian women is its understanding of modern life. Skin damage can occur in as little as fifteen minutes of sun exposure in Australia, making reliable protection non negotiable. Certified by the Australian Radiation Protection and Nuclear Safety Agency, Flexibraid hats provide maximum UPF50+ protection while remaining comfortable enough to wear all day

With more than 1.3 million Flexibraid hats sold worldwide, the innovation has proven its place across continents, climates and wardrobes. It is worn by travellers who appreciate that true luxury lies in thoughtful design and dependable performance. From city streets to coastal escapes, Flexibraid offers a quiet confidence that feels distinctly Australian.

In a world where we expect more from what we wear, Flexibraid stands as a reminder that style and sun safety should always go hand in hand.

Featured:

Cordoba Fedora Flexibraid Hat in Ivory

RRP: $85

To learn more, visit www.flexibraid.com.au