RED ROOSTER & SUMOSALAD ANNOUNCE PARTNERSHIP
Two iconic Australian food brands, Red Rooster and SumoSalad, have today announced a partnership that will see SumoSalads served in over 350 Red Rooster restaurants nationally. This partnership is a perfect fit. It sees Australia's best roast chicken come together with Australia's best salad brand. It is an innovative Australian first for the QSR industry.
This is the latest leap in Red Rooster's Real Food journey. Last year in an industry first, Red Rooster proactively removed all artificial colours, flavours and added MSG from their kitchen made menu. This was the first step in the redevelopment of their entire menu to become healthier and more natural.
When it comes to Roast Chicken, Red Rooster is the expert. Every Red Rooster chicken is delivered fresh not frozen, hand seasoned with Red Rooster's signature herbs and spices and oven roasted for 55 minutes.
SumoSalad have made no secret of their crusade to bring Australian's better food and this partnership is the perfect demonstration of this.
Two custom designed SumoSalad's will today be introduced to the Red Rooster menu at all stores nationally. Zesty Pumpkin Couscous Salad and Red Pesto Penne Salad have been specifically created based on the expertise and know-how of SumoSalad's chefs to match the flavours of Red Rooster's famous Roast Chicken to create the perfect meal.
Anna Jones, National Marketing Manager for Red Rooster says: 'This partnership shows how serious we are about our real food credentials at Red Rooster. Our famous Roast Chicken paired with these fresh, high quality salads is the perfect answer for Australians who want tasty and nutritious food made easy. We are extremely excited about our partnership with SumoSalad."
SumoSalad CEO Luke Baylis says: 'We're thrilled today to announce this partnership with Red Rooster which will see our salads served in over 350 Red Rooster restaurants nationally. SumoSalad is always looking to expand its influence and help Australians eat healthier food with purpose. This works well with Red Rooster's mission to provide their customers with a variety of delicious, wholesome menu items. We hope this is the first of many healthier options to come."
SumoSalad's Resident Dietitian Georgina Moore says: 'SumoSalad provides Australians on the go with healthy, nutritious and tasty food and it's great to see our influence expanding through new channels. This partnership will see millions of Australians have easy access to freshly prepared meals made easy. It's fantastic that Red Rooster are not just introducing new menu items, but redeveloping their menu to make it healthier and more natural."
Both salads will be available as part of the a la carte menu as well as a part of a selection of value combos.
Zesty Pumpkin Couscous Salad
Regular: 744kJ (178 Calories)
Large: 1786kJ (427 Calories)
Red Pesto Penne Salad
Regular: 2205kJ (527 Calories)
Large: 5292kJ (1267 Calories)
Say Hello to Sumo Sundays
On Sundays at Red Rooster, customers will be given a FREE regular SumoSalad of their choice
with any Whole Roast Chicken purchase. Offer will be available at all stores for a limited time.
After setting up a stall at a local Sydney market, customers got to taste the Perfect Pair in action and were pleasantly surprised by the results. Check out the video below to hear what they had to say.
Watch the video here
NB: All customers are members of the general public and not paid actors.
Selling their famous succulent Roast Chicken with a generous portion of both SumoSalads, all proceeds from the day were donated to a local charity supporting Motor Neurone Disease. Local market goers were impressed by the quality of the food and didn't hold back in their praise for both the chicken and the salads.
About Red Rooster
Red Rooster is Australia's largest roast chicken restaurant chain. From the opening of the firstRed Rooster store in Kelmscott, Western Australia in 1972, Red Rooster now operates over 350 restaurants across Australia and employs over 7,500 people. In addition to its long-established fresh roast chicken and famous chips, Red Rooster also offers rolls, salads and wraps, plus adelicious range of catering packages. Red Rooster has an ongoing commitment to real food and proudly serves a kitchen made menu that is free from artificial colours, flavours and added MSG.
SumoSalad is Australia's first and largest healthy fast food retailer and the acknowledged marketleader, with over 100 stores across the globe. The first SumoSalad store opened in 2003 on Liverpool Street in Sydney's CBD and was an instant hit. Customers were queuing out the door. SumoSalad's products are of the highest quality, using only the freshest local ingredients. Bynever using unnecessary fats, artificial colours, flavours or genetically modified products, we can ensure that fresh is best and quality is key. That's the SumoSalad guarantee.