In just the past year, fans have mentioned Ricky Martin in over 1 million tweets, and he is known as one of music's most fan-accessible stars.
In 140 characters or less, Martin's using Twitter® to build global buzz surrounding his highly anticipated video debut. In advance of Monday's big premiere, Martin tweeted exclusive behind-the-scenes footage from the making of his new video -Adiós.' Fans from around the world joined Martin's global viewing party and followed #AdiosVideo to watch each sneak preview on Twitter®.
The video was directed by Ethan Ladder (B.o.B., Avicii) and filmed on location at the Long Beach, Calif., speakeasy Harvelle's, which opened in 1931 during Prohibition. Ricky Martin plays five characters – a policeman, bartender, bouncer, mobster and singer.
-Adiós' features dancers from Harlow Gold, the cutting-edge L.A. burlesque troupe founded by the young, world-renowned choreographers Tracy Phillips and Dominic Carbone.
-Adiós' is the first single from Ricky Martin's forthcoming album, which is scheduled for an early 2015 release. -Adiós' is produced by Jesse Shatkin, Yotuel Romero, Antonio Rayo and Martin himself.
Australian One World Tour Dates:
Saturday, 25 April 2015: 1300Smiles Stadium, Townsville Ticketek.com.au
Tuesday, 28 April 2015: Brisbane Ent Centre, Brisbane Ticketek.com.au
Thursday, 30 April 2015: Allphones Arena, Sydney Ticketek.com.au
Saturday, 2 May 2015: Rod Laver Arena, Melbourne Ticketek.com.au
Tuesday, 5 May 2015: Adelaide Ent Centre, Adelaide Ticketek.com.au
Friday, 8 May 2015: Perth Arena, Perth Ticketek.com.au