IIXIIST SWIM burst into our world a short five years ago and quickly became a brand synonymous with smooth, sleek swimwear cut to absolute precision. The label quickly transformed into an international household name thanks to its celebrity clientele (Kylie Jenner, Bella Hadid and Rhianna are just a few of the superstar fans) and first-to-market social media strategies.
Founded by bikini connoisseur and fashion fanatic Rebecca Klodinsky, IIXIIST SWIM'S luxurious textiles and classic cuts have attracted a cult following. By meticulously re-engineering the basic bikini, the label has single-handedly created a legion of loyal followers, with an undeniable need for high quality, well-structured swimwear.
Question: What originally inspired you to create IIXIIST SWIM?
Rebecca Klodinsky: The light bulb moment for Frankii happened in late 2012 when my younger sister arrived home from a day of shopping. This was before Instagram was a thing, before fast-fashion online stores were saturating the market and well before Afterpay or Zip Pay existed. It was while she was proudly showing me her new bikini, which she had picked up off lay-by that I felt something had to change. If my sister was lay-buying a bikini, surely, she wasn't alone. There had to be hundreds, maybe even thousands, of other girls out there doing it too?! And I was right; there was a hole in the market for great swim at happy prices.
Question: Where do you find motivation when creating and designing ranges for FRANKII SWIM?
Rebecca Klodinsky: I find motivation and inspiration from myself and from those very close to me. Feedback is imperative, so I listen to what my friends want and what they don't like, then ultimately base every new range on what I want to see in the market. The brand was born out of my want for a Bralette Bikini, which is a Frankii icon and best seller, so I always go with my gut when it comes to design.
Question: What's a typical day like, for you at IIXIIST SWIM?
Rebecca Klodinsky: My day starts at around 8am; I jump on Instagram and see what's going on across the IIXIIST account and content. Then I skim my emails and make a list of tasks for the day so I have an action plan and clear direction. Once my staff arrive, I like to chat with them for 5-10 minutes and stay in the loop with them on a personal level. We are a close knit team so the culture we incorporate in the HQ is imperative. The day is in full swing by 10:30am, and I will sometimes work right through to 8pm. What keeps me sane is I am not a slave to my computer or phone. I try to break up my day by being outdoors every 2-3 hours.