On average, each Australian uses 130kg of plastic annually. Of this, only 9% of plastic is recycled and up to 130,000 tonnes finds its way into our waterways and oceans. Joining the war on waste, conscious haircare brand My Soda Australia is on a mission to help curb Australia's plastic problem and maintain the pristine coastlines and landscapes we all know and love – the catalyst behind its inception.
Hitting shelves in May, My Soda delivers quality, plant-based haircare and a better-for-the-environment promise with its clever refill packs designed to reduce plastic waste by 80%. With its fresh, fun packaging, My Soda is sure to inspire consumers to keep, reuse and refill their haircare bottles instead of disposing of regularly. Elise Synnott, Marketing Manager at Natures Organics says, "With sustainability at the forefront of consumerism right now, we're so proud to bring a naturally plant based, affordable, and trend inspired haircare brand to Australian consumers, aimed at helping to reduce the environmental impact on our planet."
Homegrown, My Soda is the first haircare brand in Supermarkets to offer a sustainable refill solution, with all refillable bottles crafted from recycled plastic right here in Australia. The brand has also partnered with REDcycle to ensure refill pouches can be upcycled through the return to store program at Woolworths, enabling soft plastics to be converted into items such as modern lawn furniture and playground equipment.
Bringing a splash of summer fun with its vibrant aquamarine aesthetic, My Soda's cruelty free and vegan Shampoo and Conditioner is available in three targeted ranges to suit every haircare need – Smooth, Hydrate, and Cleanse. Whether hair has befriended frizz or feels dull, dry and damaged, My Soda provides a simple, go-to solution, that's deserving of a spot on the shower shelf.
My Soda's super smoothing plant-based formula is made up of a heavenly combination of natural ingredients. The SMOOTH range is enriched with Organic Aloe Vera to help increase shine, Organic Rosehip Oil to help repair and smooth, and Organic Coconut Oil to help strengthen the follicles and nourish the scalp.
The fresh and fruity scent of My Soda will instantly transport you to a tropical island, with notes of orange, pineapple, peach and mango, alongside hints of jasmine, rose and musk. Retailing for $10 a bottle (and $12 per refill), quality Australian haircare no longer means having to break the bank.
My Soda Shampoo & Conditioner – RRP $10
Smooth Shampoo 350ml
Smooth Conditioner 350ml
Hydrate Shampoo 350ml
Hydrate Conditioner 350ml
Cleanse Shampoo 350ml
Cleanse Conditioner 350ml
My Soda Shampoo & Conditioner Refills – RRP $12
Smooth Shampoo Refill 500ml
Smooth Conditioner Refill 500ml
Hydrate Shampoo Refill 500ml
MY SODA IS AVAILABLE EXCLUSIVELY AT WOOLWORTHS
Review: Great value, the My Soda Shampoo & Conditioner add an abundance of moisture to your hair, which tames frizzy hair by adding weight to make styling so much easier.