Smiths Collective Brands Launches The NEW
Color Defence Range.
Color Defence. For decades it has widely been considered the range that has given salon clients the ability to 'take their colourist home with them', and as the most comprehensive personalised color maintenance program on the market.
It's given salon colourists the edge on 'protecting' their colour work when their clients leave the salon, allowing them to personalise a home color maintenance system for their color clients to maintain salon 'Day One' color results in between visits, resulting in freshness, vibrancy and enviable shine!
The NEW incarnation of Color Defence is now 100% Vegan, with improved conditioning formulas. Coupled with this, the new-look packaging, for both in-salon & at-home products, is sustainable - produced under green sustainable manufacturing guidelines in Belgium.
Color Defence is the ultimate Colourist's Tool Box providing simple solutions for the management of color outcomes, allowing the colorist to enhance or adjust tonal outcomes in the time it takes to do a shampoo.
The Color Defence classic range includes a shade range of 9 tones in both Shampoos and Rehydrators - within the Blonde, Red and Brunette series - all of which can be intermixed to support every colour service.
For the salon, Color Defence provides a quick, cost-effective, simple and accurate method to re-establish underlying tone to support reverse colouring, among many other colour management benefits.
NEW COLOR DEFENCE INNOVATIONS
For clients that require additional conditioning and softening, a Smoothing Shampoo has been introduced to the Balancing range. This at-home care range consists of:
New VIVIDS SHADES
To complete the Color Defence range is an exciting new addition, with the introduction of the NEW VIVIDS range comprising 7 striking vivid shades in both the Shampoo & Rehydrator base.
The shades provide a full colour result in just 1-2 minutes, and can be removed easily using the dedicated color remover.
The introduction of VIVIDS ensures Color Defence is the most complete color support system available on the market!