Australian-owned music streaming service, Guvera, has today announced it will be the exclusive music streaming partner for the upcoming season of the Nine Network's The Voice.
In an Australian first, Live Finalists recordings from The Voice will only be available via the Guvera music streaming service, allowing fans to listen to their favourite performances for free as soon as the nightly shows have aired.
The partnership will see Guvera host an exclusive -The Voice' branded music channel, providing viewers with the ability to stream exclusive performance recordings from the Top 16 Artists. Users will also have the chance to engage with content from their favourite Top 16 Artists and access exclusive playlists curated by the Artists and Coaches, playlists dedicated to past seasons of -The Voice' and playlists recapping each and every episode.
This content will be available on Guvera following the performances of the Top 16 and will continue until the winner is announced.
'As an Australian company we want to support local talent as much as we can. The opportunity to share the performances from The Voice will allow Guvera to bring fans closer to the Artists than ever before, and will be an important part of launching the next big Australian act.
'Australians are seeking easily accessible and affordable entertainment in real time and our partnership with The Voice will fill the appetites of the show's fan base, offering exclusive content from both the performances and via Artist and Coach curated playlists in between every episode, for free.'' Said Guvera CEO Darren Herft.
Lizzie Young, Nine Entertainment Company's Director of Content & Brand Integration said, 'Our partnership with Guvera for Season 4 is incredibly exciting. For the first time fans will be able to stream music from The Voice at no cost and we have extended The Voice's footprint with an exclusive branded music channel on the Guvera platform, a strong engagement piece for our music loving audience".
Globally, Guvera has more than 11 million users and is available in over 20 markets. In Australia, Guvera offers unlimited music streaming via its app on Android and iOS mobile and tablet devices, as well as on the web at www.guvera.com.