How counter-intuitive thinking is changing everything - from branding and strategy to technology and talent.
Peter Sheahan is perhaps the most original Australian business guru to gain prominence for a generation.Peter, who is still under 30, has built a superb reputation as a consultant to major Australian and international organisations, from Gloria Jean's and Borders to Fairfax, PWC, L'Oreal, the ADF and Westpac.
In FLIP he reveals what the superstars of modern business have in common: an ability to 'flip' - to think counter-intuitively and then act boldly, with no regard for 'business as usual' conventions. The only rule is that there are no rules.
Those who take these lessons on board will be well placed to join other 'flipstars' such as Richard Branson, Google, Toyota, Rupert Murdoch and Apple. Stick to what you learned in business school at your peril ...
Rupert Murdoch pays $580 million for MySpace, then says he's unsure how he will make money from it.... Wal Mart goes 'green'......Microsoft turns a blind eye to software piracy in China....Big brand companies sell themselves to potential employees - not hte other way around.
About the Author: Peter Sheahan
Not yet 30 years old, Peter Sheahan is globally recognised as a leading expert in workforce trends and generational change. In the space of three years he has built a multimillion dollar consulting practice, attracting clients such as Coca-Cola, L'Oreal and Ernst & Young. He is one of Australia's foremost strategic thinkers and business consultants, and has been compared to Edward de Bono. He lives in Sydney.
Random House Australia
Author: Peter Sheahan
ISBN: 9781741667202 / 1741667208
A clever and insightful book into how businesses are changing and seeking alternative approaches to growing business.