How to tell a different story, break through the clutter, and win more customers by marketing less by Joe Pulizzi, co-author of Get Content, Get Customers.
This book suggests that you don't need more content, you just need the right kind in order to change the behavior of your audience.
Author Joe identifies the steps business leaders and marketers need to make in order to tell the right story – from listening to defining the engagement cycle to clarifying what makes your business an authority or sector leader and how it can deliver to your customers.
Here are hundreds and hundreds of questions, tips, pointers, and suggestions for creating your own epic story.
Joe Pulizzi is a content marketing strategist, a professional speaker, and the founder of the Content Marketing Institute, which runs the largest physical content marketing event in North America, Content Marketing World. Founder of three marketing services entities, he has worked with hundreds of brands including dozens of Fortune 1000 brands. Pulizzi is coauthor of Get Content Get Customers and Managing Content Marketing.
Epic Content Marketing
Author: Joe Pulizzi