EGG Winter 2010

EGG Winter 2010

EGG are proud to announce the launch in stores of their gorgeous Winter 21002 range- Gorgeous pieces based on strong silhouettes that make the pregnancy wardrobe easy to build on and oh so easy to mix and match.

As seen on the catwalk at EGG's Runway show to raise awareness for Post natal Depression and modeled for the print campaign by stunning Model Search winners Francieli McWilliams and Kelly Swanson-Roe this is a collection to put your best foot forward in.

Chic by EGG
A confection of pastel brights from cornflower blue to Schiaparelli pink these colourful pieces will give any winter day a lift. The fabric is light and stretchy so these fun and flirty items are versatile enough to take you through the seasons. Team the fun 9 tees with the wining tunic dress or pocket skirt for laidback, funky style.

The Chic by EGG range offers basic coloured flattering tees and pants to complement the body. The range includes a 'Due in Transfer' tee that you order to suit your due day, eg. 'Due April'. RRP$17.90.

EGG's beautiful; fashion savy styles flatter your silhouette. Sumptuous and comfortable fabrics take you through your pregnancy and after making you feel like a goddess.

EGG Classic
Soft merino wool and snuggly jersey make for the ultimate in cocooning comfort! Look out for gorgeous shades of grey, black and winter whine with accents of vibrant tomato red. French navy is the new black- a timeless colour in the EGG Classic collection. The shapes are great for layering and include beautifully tailored merino leggings and tops, a key hole tunic dress and the popular Grecian style top in a beautiful oriental flower print. EGG classic offers a range of shaped wear in suitable colours and styles.

Charlotte Devereux for EGG
Crocodile and leopard print pair with juicy berry tones and saturated indigos to mesmerize the senses in these retro Japanese inspired pieces. Kimono sleeves are light and comfortable teamed with gorgeous leggings for a fashion forward look. New this season is the capsule Bride and Bridesmaid collection, three pieces in a beautiful ivory and glamorous black to take the mother to be down the aisle in style.

The Charlotte Devereux for EGG range is edgy yet, stunning and will have the pregnant woman dressed for all occasions from party to dinner and all in between. All these gorgeous pieces are great for layering and will take you through to the warmer months with ease.

Two fabulous accessories new to the line up are the Mama and Bebe Balm (RRP$19.90) and the EGG Essential Pillow. The Balm is an all natural cream made with proven anti-inflammatory lanolin and wonder oil calendula and especially formulated to repair, sooth and protect the most delicate parts of Mama and Baby's bodies.

The EGG Essentials Pillow is a saviour for all mothers, mothers to be and their babies. Ideal for wrapping around the waist and supporting a sore lower back when pregnant, or supporting the tummy when sleeping. Perfect after baby is born for supporting your little one during breastfeeding or keeping them snug and secure when lying down.


EGG is based in Auckland. EGG is a New Zealand business founded by Colyn and Charlotte Devereux. The EGG philosophy is to provide expectant women with stylish and comfortable maternity wear that takes them all the way through their pregnancy- and even beyond. In 2004, EGG was rated seventh in the Deloittes Fast 450 which lists the fastest growing companies in New Zealand.

In 2007 EGG was accepted into New Zealand Trade and Enterprises' prestige's Beachheads programme for high growth New Zealand companies.

In 2008 EGG was a finalist in the Air New Zealand Exporter Awards, Emerging Exporter Category. The company exports to Australia, Singapore, the United States and has recently started supplying top UK Department store Harrods of London.

Products are available from EGG stores and stockiest throughout New Zealand, Australia and Singapore. For your local store or to buy online visit: www.eggmaternity.com