Brian Moller is the Manager of Consumer Division of White Glo.
Question: What are the number one reason people whiten their teeth?
Brian Moller: There are a variety of reasons why people want a whiter smile. Generally it is for aesthetic reasons, people aspire to have a more beautiful and pleasant smile. A white smile will make you look younger and healthier.
Whiter teeth and good oral hygiene are also linked to benefit a long line of general health and well being including reducing cavities, improving dietary factors and even a healthier heart.
Question: How safe is teeth whitening?
Brian Moller: Teeth whitening is very safe when conducted properly. The best option is to visit a dentist for a professional clean and whiten. For those who want to whiten their teeth at the comfort of their own homes, choose a reputable brand from a major supermarket or pharmacy and follow the instructions carefully. White Glo has been the leading Australian manufacturer of teeth whitening products for 20 years. All of White Glo's products undergoes thorough testing and meet all guidelines. White Glo bleaching systems are extremely safe to use and will not harm tooth enamel.
Question: What ingredients are in White Glo and how does it work?
Brian Moller: White Glo Toothpaste contains a Micro-Polishing Particle to effectively lift stains and discolourations. The formulation is low abrasion, recommended for daily use and contains fluoride to flight cavities and decay. White Glo Professional Choice Toothpaste was rated number one as the most effective whitening toothpaste.
White Glo bleaching Systems contain the same ingredient as used by dentist for whitening. The carbamide peroxide lift stains on the tooth enamel by an oxidation process, removing stains and yellowing to reveal a whiter smile.
Question: Can you talk about the extensive research that goes into safely developing and testing White Glo products?
Brian Moller: White Glo is developed by leading experts including Australian and international cosmetic dentists using the latest research and technologies. Each White Glo product undoes extensive testing before any product is released. White Glo is also approved by government regulations.
Question: What other things should we avoid to keep our teeth shiny and white?
Brian Moller: It difficult to avoid things that will discolour teeth, normal daily activity will cause the teeth to discolour over time. Things such as drinking, eating and smoking all contribute. Dark colour substances, especially liquids are the worst culprits; coffee, tea, cola, red wines are among the worst offenders. White Glo has developed White Glo Coffee & Tea Drinkers Formula especially to remove Coffee and Tea stains. This product also has a Micro-Polishing Particle to coat the teeth and shield them from stains before they are form on the tooth enamel.
Question: What advice do you have for people that enjoy coffee and red wine?
Brian Moller: Switch your ordinary toothpaste to White Glo Whitening Toothpaste to gently lift stains and whiten your smile.
Question: How long does it take to see results, when using White Glo twice a day?
Brian Moller: White Glo Toothpaste is a gradual whitening product and after use daily for two weeks you will start to see the difference. If you are after dramatic results or have particularly stains teeth White Glo Express Whitening System can whiten in 2-3 treatments. Treatment times are just 5 minutes.
We suggest to try the 14 day challenge, these products are available from the supermarkets or online www.whiteglo.com/teeth-whitening-challenge
Question: Once teeth have been whitened with White Glo, how should this be maintained?
Brian Moller: White Glo Toothpaste are designed and suitable for daily and continuous use. This will help to maintain the a white smile.
For best results regular treat with White Glo Express Whitening System.
Question: Can you take us through the correct technique for brushing teeth including the average amount of time?
Brian Moller: Dentist recommend brushing thoroughly with gentle pressure for 3 minutes twice daily.
Question: How often should we be changing our toothbrushes and what should we be looking out for when purchasing toothbrushes?
Brian Moller: Dentist recommend changing toothbrush at least every 2-3 months. The good news is every White Glo toothpaste (RRP$4.89 from Woolworths, Coles, Priceline and leading supermarket/pharmacies) come with a free Anti-Stain toothbrush absolutely FREE.
Question: How do at home whitening products differ to dentist applied products?
Brian Moller: White Glo Express Whitening System uses the same ingredient as the dentist. It generally take a little longer then treatments at the dentist, but results are quite similar.
Interview by Brooke Hunter