Exciting up and coming singer, songwriter and entertainer Abby Christo is a truly global proposition.
Born in New Zealand, the charismatic singer, songwriter and entertainer now calls Australia home and is establishing a musical story inspired by the heart and soul of music city Nashville.
Christo has just released 'Mustang' – her first commercial release since locating to Australia and signing a management deal with Tim Holland at Bolder Entertainment.
"I was feeling a little bitter about a breakup," says Abby Christo about 'Mustang.' "But instead of going in and writing a sad emotional and angry song, I decided to write a cheeky song about how my ex-boyfriend loved his car more than he loved me."
"The car was a Mustang. It is a true story. The new guy at the time (if I'm being completely honest, my 'rebound guy') never really lived up to the expectations I had in a relationship, that had been established with my ex," she continues.
"But at least he didn't love his Mustang more than me!"
There is a lot of market excitement around the new song.
For starters, Apple Music has already added 'Mustang' to a massive 6 editorial playlists – New Music Daily, Today's Country, Little Bit Country, Country Risers, Aussie Country and New In Country. Amazon Music are also onboard with additions to the New Music and Fresh Country playlists.
The KIX Country Radio Network featured Abby Christo on their KIX Live virtual show earlier this week and other early radio champions include The Wolf and Australian Country Radio.
This early interest in 'Mustang' follows recent support of Christo's introductory releases on digital music platforms in 2019. Her very first song, 'Kiss Me Into Monday' has been streamed more than 1.3 million times! She followed that with the songs 'Body Language' and 'Cooler Than Me' which have been streamed over half a million times each.
Collectively, across her releases as a solo artist and previously as part of country duo Mae Valley, Abby Christo's music has already been streamed over 5 million times.
In her late teens, Abby Christo appeared on New Zealand's X Factor and during the show became one half of Mae Valley. They went on to get a recording deal with Sony Music and opened for Keith Urban, Carrie Underwood and Kelsea Ballerini.
Mae Valley also scored a #1 single on the TMN Country Hot 50 in Australia with the song 'Brightside.'
However, Abby Christo is now establishing a strong footprint on her own as a solo artist.
"Mae Valley had a lot of success on their short time together, but Abby is an even more compelling proposition as a solo artist," says manager Tim Holland.
"Abby's firmly established musical purpose is already being really well received. That and her ability to open up and always be her naturally engaging and authentic self means she's destined to find thousands and thousands of new fans across the world as her career develops."
Locally, Abby Christo is getting the endorsement of the industry and her peers.
Recent multi-format hitmaker Melanie Dyer recently invited Christo to be her special guest at shows at Mary's Underground in Sydney, calling her a 'perfect fit' for the shows.
Christo also makes a brief cameo appearance in the music video for new girl-band Southbound's recent single 'Drink.'
She also performed with 2020 ARIA nominee Jasmine Rae, at the Coca Cola Stars Under The Stars event year's Tamworth Country Music Festival.
Rae recently called Christo and the new single,' "a highlight of 2020."
"I'm at a point in my life where I'm finding myself. I'm making friends, learning who I am, dating, dealing with heartbreak…. all the stuff you deal with in your early 20's," says Abby Christo.
"When people listen to my music, I want them to feel like they are sharing an experience with me."
"Life can be so exciting, yet complicated and even miserable at the same time and I feel that music is the best way I can find a genuine connection with everyone."